{"id":16226,"date":"2026-03-19T12:45:08","date_gmt":"2026-03-19T11:45:08","guid":{"rendered":"https:\/\/www.moresophy.com\/?p=16226"},"modified":"2026-04-10T09:51:56","modified_gmt":"2026-04-10T08:51:56","slug":"what-really-matters-when-using-ai-in-smes","status":"publish","type":"post","link":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes","title":{"rendered":"What Really Matters When Using AI in SMEs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16226\" class=\"elementor elementor-16226 elementor-15762\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7695d4a e-flex e-con-boxed e-con e-parent\" data-id=\"7695d4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b44f19b e-con-full e-flex e-con e-parent\" data-id=\"b44f19b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd0682d e-flex e-con-boxed e-con e-parent\" data-id=\"fd0682d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6cdb5 elementor-widget elementor-widget-spacer\" data-id=\"ea6cdb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a687a0 e-con-full blog-info e-flex e-con e-child\" data-id=\"2a687a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2911265 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"2911265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPress\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be27e0 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3be27e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>|<\/p><\/div><\/div><div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a7b29 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"56a7b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarch 19, 2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3983b1 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"a3983b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>|<\/p><\/div><\/div><div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856bec3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"856bec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">1 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4a800 elementor-widget elementor-widget-spacer\" data-id=\"9b4a800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1cf22c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e1cf22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e5e70 elementor-widget elementor-widget-spacer\" data-id=\"47e5e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0087ccf elementor-widget elementor-widget-heading\" data-id=\"0087ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What Really Matters When Using AI in SMEs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30540f elementor-widget elementor-widget-spacer\" data-id=\"c30540f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8384ef8 elementor-widget elementor-widget-text-editor\" data-id=\"8384ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI in SMEs does not fail because of the technology, but because of false expectations. Anyone who sees AI as a nice upgrade for existing processes is missing the real leverage. The article by <a href=\"https:\/\/digitalagentur.berlin\/\" target=\"_blank\" rel=\"noopener\">Digital Agentur Berlin<\/a> clearly shows that successful AI requires strategic clarity, a robust database and processes that not only promise transparency, but deliver it. Medium-sized structures in particular make these basics mandatory, not optional.   <\/p><p>At the same time, external pressure is growing: geopolitical risks, dependencies on US providers and a global race for digital sovereignty. Anyone who does not make a conscious decision now is making an involuntary decision and risks losing control of central value creation. <\/p><p>And at the end of the day, there is an uncomfortable truth: AI will only be effective where people understand it, trust it and actively use it. Without consistent change management, leadership with attitude and employees who feel secure instead of losing control, AI will remain a patchwork. <\/p><p>The article clearly shows where the biggest levers lie and which mistakes SMEs simply can no longer afford to make.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1653de elementor-widget elementor-widget-spacer\" data-id=\"f1653de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3723e elementor-widget elementor-widget-button\" data-id=\"9c3723e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitalagentur.berlin\/infothek\/magazin\/ki-einsatz-mittelstand\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the article (Digital Agency Berlin)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe1b26 elementor-widget elementor-widget-spacer\" data-id=\"cfe1b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac45a06 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ac45a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be4d6a elementor-widget elementor-widget-heading\" data-id=\"6be4d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tags<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246f1fc elementor-widget elementor-widget-spacer\" data-id=\"246f1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c940a9e elementor-widget elementor-widget-text-editor\" data-id=\"c940a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.moresophy.com\/en\/tag\/ai-applications-in-the-company\" class=\"post-tag\">AI applications in the company<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/ai-in-the-sme-sector\" class=\"post-tag\">AI in the SME sector<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/ai-strategy\" class=\"post-tag\">AI strategy<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/artificial-intelligence\" class=\"post-tag\">Artificial intelligence<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/change-management\" class=\"post-tag\">Change management<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/data-quality\" class=\"post-tag\">Data quality<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/digital-transformation\" class=\"post-tag\">digital transformation<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/eu-ai-act\" class=\"post-tag\">EU AI Act<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/explainable-ai-en\" class=\"post-tag\">Explainable AI<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/middle-class\" class=\"post-tag\">Middle class<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/sovereignty\" class=\"post-tag\">Sovereignty<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/traceability\" class=\"post-tag\">Traceability<\/a>, <a href=\"https:\/\/www.moresophy.com\/en\/tag\/transparency\" class=\"post-tag\">Transparency<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cfcd9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0cfcd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-042e40e elementor-widget elementor-widget-spacer\" data-id=\"042e40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264278c elementor-widget elementor-widget-heading\" data-id=\"264278c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended contributions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8b87a elementor-widget elementor-widget-spacer\" data-id=\"8a8b87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8df6a8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"d8df6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:15836,&quot;columns&quot;:3,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-15836\">.elementor-15836 .elementor-element.elementor-element-a1487d5{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-15836 .elementor-element.elementor-element-911e037 img{width:100%;height:4rem;object-fit:cover;object-position:center center;}.elementor-15836 .elementor-element.elementor-element-4210142{--spacer-size:1.4rem;}.elementor-15836 .elementor-element.elementor-element-689d1c3{--divider-border-style:solid;--divider-color:var( --e-global-color-4ae3596 );--divider-border-width:2px;}.elementor-15836 .elementor-element.elementor-element-689d1c3 .elementor-divider-separator{width:100%;}.elementor-15836 .elementor-element.elementor-element-689d1c3 .elementor-divider{padding-block-start:8px;padding-block-end:8px;}.elementor-15836 .elementor-element.elementor-element-68ca10a .elementor-heading-title{font-family:\"Open Sans\", Sans-serif;line-height:24px;color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"15836\" class=\"elementor elementor-15836 e-loop-item e-loop-item-16226 post-16226 post type-post status-publish format-standard has-post-thumbnail hentry category-press tag-ai-applications-in-the-company tag-ai-in-the-sme-sector tag-ai-strategy tag-artificial-intelligence tag-change-management tag-data-quality tag-digital-transformation tag-eu-ai-act tag-explainable-ai-en tag-middle-class tag-sovereignty tag-traceability tag-transparency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-a1487d5 e-flex e-con-boxed e-con e-parent\" data-id=\"a1487d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-911e037 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"911e037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"284\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp\" class=\"attachment-full size-full wp-image-16225\" alt=\"digital agency berlin banner\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp 2560w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-300x33.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-1024x114.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-768x85.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-1536x171.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-2048x228.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4210142 elementor-widget elementor-widget-spacer\" data-id=\"4210142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cfd81 elementor-widget elementor-widget-text-editor\" data-id=\"99cfd81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPress\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689d1c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"689d1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ca10a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"68ca10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes\">What Really Matters When Using AI in SMEs<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"15836\" class=\"elementor elementor-15836 e-loop-item e-loop-item-16257 post-16257 post type-post status-publish format-standard has-post-thumbnail hentry category-press tag-ai-agents tag-ai-implementation tag-ai-in-the-sme-sector tag-ai-strategy tag-data-sovereignty tag-datenschutz tag-middle-class tag-process-intelligence tag-reliable-ai-systems tag-sovereignty tag-transparency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-a1487d5 e-flex e-con-boxed e-con e-parent\" data-id=\"a1487d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-911e037 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"911e037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"284\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/IT-Mittelstand-banner-scaled.webp\" class=\"attachment-full size-full wp-image-16256\" alt=\"IT-Mittelstand Banner News\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/IT-Mittelstand-banner-scaled.webp 2560w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/IT-Mittelstand-banner-300x33.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/IT-Mittelstand-banner-1024x114.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/IT-Mittelstand-banner-768x85.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/IT-Mittelstand-banner-1536x171.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/IT-Mittelstand-banner-2048x228.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4210142 elementor-widget elementor-widget-spacer\" data-id=\"4210142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cfd81 elementor-widget elementor-widget-text-editor\" data-id=\"99cfd81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPress\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689d1c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"689d1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ca10a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"68ca10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/news\/press\/trust-through-understanding-how-to-successfully-use-ai-in-the-sme-sector\">Trust through understanding: How to successfully use AI in the SME sector<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"15836\" class=\"elementor elementor-15836 e-loop-item e-loop-item-16260 post-16260 post type-post status-publish format-standard has-post-thumbnail hentry category-press tag-ai-implementation tag-ai-in-the-sme-sector tag-ai-strategy tag-change-management tag-data-quality tag-datenschutz tag-gdpr tag-opportunities-and-risks-of-ai tag-sovereignty tag-traceability tag-transparency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-a1487d5 e-flex e-con-boxed e-con e-parent\" data-id=\"a1487d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-911e037 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"911e037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"284\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/manage-it-banner-scaled.webp\" class=\"attachment-full size-full wp-image-16259\" alt=\"manage it Banner News\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/manage-it-banner-scaled.webp 2560w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/manage-it-banner-300x33.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/manage-it-banner-1024x114.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/manage-it-banner-768x85.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/manage-it-banner-1536x171.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/04\/manage-it-banner-2048x228.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4210142 elementor-widget elementor-widget-spacer\" data-id=\"4210142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cfd81 elementor-widget elementor-widget-text-editor\" data-id=\"99cfd81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPress\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689d1c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"689d1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ca10a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"68ca10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/news\/press\/artificial-intelligence-in-smes-seizing-opportunities-avoiding-pitfalls\">Artificial intelligence in SMEs &#8211; seizing opportunities, avoiding pitfalls<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e1d14 elementor-widget elementor-widget-spacer\" data-id=\"11e1d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f635ee5 elementor-widget elementor-widget-button\" data-id=\"f635ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/news\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a40b4 elementor-widget elementor-widget-spacer\" data-id=\"c5a40b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>| | AI in SMEs does not fail because of the technology, but because of false expectations. Anyone who sees [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[565],"tags":[465,576,472,324,577,335,368,574,379,575,570,573,571],"class_list":["post-16226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-ai-applications-in-the-company","tag-ai-in-the-sme-sector","tag-ai-strategy","tag-artificial-intelligence","tag-change-management","tag-data-quality","tag-digital-transformation","tag-eu-ai-act","tag-explainable-ai-en","tag-middle-class","tag-sovereignty","tag-traceability","tag-transparency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in SMEs: Success Requires Change Management<\/title>\n<meta name=\"description\" content=\"AI in SMEs needs a clear foundation and consistent change management to ensure that AI creates trust and has an impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in SMEs: Success Requires Change Management\" \/>\n<meta property=\"og:description\" content=\"AI in SMEs needs a clear foundation and consistent change management to ensure that AI creates trust and has an impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T11:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T08:51:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"isabella.baur@moresophy.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moresophy\" \/>\n<meta name=\"twitter:site\" content=\"@moresophy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"isabella.baur@moresophy.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes\"},\"author\":{\"name\":\"isabella.baur@moresophy.com\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/person\\\/323d0f9fb8e6c28b203b865f097c2fe2\"},\"headline\":\"What Really Matters When Using AI in SMEs\",\"datePublished\":\"2026-03-19T11:45:08+00:00\",\"dateModified\":\"2026-04-10T08:51:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes\"},\"wordCount\":199,\"publisher\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/digital-agentur-berlin-banner-scaled.webp\",\"keywords\":[\"AI applications in the company\",\"AI in the SME sector\",\"AI strategy\",\"Artificial intelligence\",\"Change management\",\"Data quality\",\"digital transformation\",\"EU AI Act\",\"Explainable AI\",\"Middle class\",\"Sovereignty\",\"Traceability\",\"Transparency\"],\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes\",\"name\":\"AI in SMEs: Success Requires Change Management\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/digital-agentur-berlin-banner-scaled.webp\",\"datePublished\":\"2026-03-19T11:45:08+00:00\",\"dateModified\":\"2026-04-10T08:51:56+00:00\",\"description\":\"AI in SMEs needs a clear foundation and consistent change management to ensure that AI creates trust and has an impact.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes#primaryimage\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/digital-agentur-berlin-banner-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/digital-agentur-berlin-banner-scaled.webp\",\"width\":2560,\"height\":284,\"caption\":\"digital agency berlin banner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/news\\\/press\\\/what-really-matters-when-using-ai-in-smes#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.moresophy.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Really Matters When Using AI in SMEs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#website\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/en\",\"name\":\"moresophy GmbH\",\"description\":\"Entfesseln Sie das Beste aus Ihren Daten\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#organization\"},\"alternateName\":\"moresophy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.moresophy.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#organization\",\"name\":\"moresophy GmbH\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Element-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Element-1.svg\",\"width\":1,\"height\":1,\"caption\":\"moresophy GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/moresophy\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/moresophy-gmbh\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCkM0NmSw0iTYWHG86RzAJnw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/person\\\/323d0f9fb8e6c28b203b865f097c2fe2\",\"name\":\"isabella.baur@moresophy.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2f82c5c84670527b83ea5b23a9507b4759a5f0d06f034a6b2f9b621ff7ff5fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2f82c5c84670527b83ea5b23a9507b4759a5f0d06f034a6b2f9b621ff7ff5fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2f82c5c84670527b83ea5b23a9507b4759a5f0d06f034a6b2f9b621ff7ff5fd?s=96&d=mm&r=g\",\"caption\":\"isabella.baur@moresophy.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI in SMEs: Success Requires Change Management","description":"AI in SMEs needs a clear foundation and consistent change management to ensure that AI creates trust and has an impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes","og_locale":"en_US","og_type":"article","og_title":"AI in SMEs: Success Requires Change Management","og_description":"AI in SMEs needs a clear foundation and consistent change management to ensure that AI creates trust and has an impact.","og_url":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes","article_published_time":"2026-03-19T11:45:08+00:00","article_modified_time":"2026-04-10T08:51:56+00:00","og_image":[{"width":2560,"height":284,"url":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp","type":"image\/webp"}],"author":"isabella.baur@moresophy.com","twitter_card":"summary_large_image","twitter_creator":"@moresophy","twitter_site":"@moresophy","twitter_misc":{"Written by":"isabella.baur@moresophy.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes#article","isPartOf":{"@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes"},"author":{"name":"isabella.baur@moresophy.com","@id":"https:\/\/www.moresophy.com\/en#\/schema\/person\/323d0f9fb8e6c28b203b865f097c2fe2"},"headline":"What Really Matters When Using AI in SMEs","datePublished":"2026-03-19T11:45:08+00:00","dateModified":"2026-04-10T08:51:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes"},"wordCount":199,"publisher":{"@id":"https:\/\/www.moresophy.com\/en#organization"},"image":{"@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes#primaryimage"},"thumbnailUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp","keywords":["AI applications in the company","AI in the SME sector","AI strategy","Artificial intelligence","Change management","Data quality","digital transformation","EU AI Act","Explainable AI","Middle class","Sovereignty","Traceability","Transparency"],"articleSection":["Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes","url":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes","name":"AI in SMEs: Success Requires Change Management","isPartOf":{"@id":"https:\/\/www.moresophy.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes#primaryimage"},"image":{"@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes#primaryimage"},"thumbnailUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp","datePublished":"2026-03-19T11:45:08+00:00","dateModified":"2026-04-10T08:51:56+00:00","description":"AI in SMEs needs a clear foundation and consistent change management to ensure that AI creates trust and has an impact.","breadcrumb":{"@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes#primaryimage","url":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp","contentUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2026\/03\/digital-agentur-berlin-banner-scaled.webp","width":2560,"height":284,"caption":"digital agency berlin banner"},{"@type":"BreadcrumbList","@id":"https:\/\/www.moresophy.com\/en\/news\/press\/what-really-matters-when-using-ai-in-smes#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.moresophy.com\/en"},{"@type":"ListItem","position":2,"name":"What Really Matters When Using AI in SMEs"}]},{"@type":"WebSite","@id":"https:\/\/www.moresophy.com\/en#website","url":"https:\/\/www.moresophy.com\/en","name":"moresophy GmbH","description":"Entfesseln Sie das Beste aus Ihren Daten","publisher":{"@id":"https:\/\/www.moresophy.com\/en#organization"},"alternateName":"moresophy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.moresophy.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.moresophy.com\/en#organization","name":"moresophy GmbH","url":"https:\/\/www.moresophy.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.moresophy.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/Element-1.svg","contentUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/Element-1.svg","width":1,"height":1,"caption":"moresophy GmbH"},"image":{"@id":"https:\/\/www.moresophy.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/moresophy","https:\/\/de.linkedin.com\/company\/moresophy-gmbh","https:\/\/www.youtube.com\/channel\/UCkM0NmSw0iTYWHG86RzAJnw"]},{"@type":"Person","@id":"https:\/\/www.moresophy.com\/en#\/schema\/person\/323d0f9fb8e6c28b203b865f097c2fe2","name":"isabella.baur@moresophy.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2f82c5c84670527b83ea5b23a9507b4759a5f0d06f034a6b2f9b621ff7ff5fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2f82c5c84670527b83ea5b23a9507b4759a5f0d06f034a6b2f9b621ff7ff5fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2f82c5c84670527b83ea5b23a9507b4759a5f0d06f034a6b2f9b621ff7ff5fd?s=96&d=mm&r=g","caption":"isabella.baur@moresophy.com"}}]}},"_links":{"self":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts\/16226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/comments?post=16226"}],"version-history":[{"count":3,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts\/16226\/revisions"}],"predecessor-version":[{"id":16229,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts\/16226\/revisions\/16229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/media\/16225"}],"wp:attachment":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/media?parent=16226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/categories?post=16226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/tags?post=16226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}