{"id":6221,"date":"2022-10-28T00:00:00","date_gmt":"2022-10-27T23:00:00","guid":{"rendered":"https:\/\/www.moresophy.com\/2025\/02\/05\/content-is-unique\/"},"modified":"2025-12-12T13:58:21","modified_gmt":"2025-12-12T12:58:21","slug":"content-is-unique","status":"publish","type":"post","link":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-unique","title":{"rendered":"Content is unique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6221\" class=\"elementor elementor-6221 elementor-6219\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebeb92 e-flex e-con-boxed e-con e-parent\" data-id=\"5ebeb92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d66cb45 e-con-full e-flex e-con e-child\" data-id=\"d66cb45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd772a elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"dfd772a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea9faf9 e-con-full e-flex e-con e-child\" data-id=\"ea9faf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-466ad78 elementor-widget elementor-widget-button\" data-id=\"466ad78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/content-in-context\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8b308b e-con-full e-flex e-con e-child\" data-id=\"b8b308b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bed077 author_blog elementor-widget elementor-widget-text-editor\" data-id=\"3bed077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.moresophy.com\/autor\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac5f6f elementor-widget elementor-widget-text-editor\" data-id=\"fac5f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dfc8b elementor-widget elementor-widget-text-editor\" data-id=\"34dfc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOctober 28, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bfd430 elementor-widget elementor-widget-text-editor\" data-id=\"1bfd430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfa722 elementor-widget elementor-widget-text-editor\" data-id=\"edfa722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">4 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a1993 elementor-widget elementor-widget-heading\" data-id=\"47a1993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content is unique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c367c4 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3c367c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d6ff58 e-flex e-con-boxed e-con e-parent\" data-id=\"9d6ff58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a54927f elementor-widget elementor-widget-button\" data-id=\"a54927f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b9631 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"b4b9631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f326c6a e-flex e-con-boxed e-con e-parent\" data-id=\"f326c6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689ebdd elementor-widget elementor-widget-text-editor\" data-id=\"689ebdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"h-e-wie-einzigartig\" class=\"wp-block-heading\"><strong>u as in unique<br \/><\/strong><strong style=\"color: var( --e-global-color-primary ); font-size: 1.875rem; font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">What does that mean?<\/strong><\/h2>\n<p>Every provider wants unique selling points for their products that set them apart from the competition. The same applies to content providers. They deliver an information product that &#8211; depending on the type of media &#8211; consists of any combination of words, sounds, images, sequences and much more, the combination of which creates almost infinite possibilities. In the eye of the consumer, regardless of whether they are reading a text, listening to a song or watching a video, every piece of content is therefore unique.   <\/p>\n<p>The opposite of unique is an identical copy. Especially in the digital space, it is very easy to create copies in any quantity. A copy is practical in many cases &#8211; for sharing information or as security against loss. But a copy has no information value of its own, as it contains nothing new. It is not unique.    <\/p>\n<h3 id=\"h-warum-ist-es-wichtig-einzigartigen-content-zu-kreieren-und-welchen-nutzen-kann-ich-daraus-ziehen\" class=\"wp-block-heading\">Why is it Important to Create Unique Content and What Benefits Can I Derive from it?<\/h3>\n<p>Unique content is <a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-attractive\">more attractive<\/a> than &#8220;<a href=\"https:\/\/wirtschaftslexikon.gabler.de\/definition\/me-too-produkt-37699\" target=\"_blank\" rel=\"noreferrer noopener\">me-too<\/a>&#8221; content. If you have the choice, you should always go for the original. Google&#8217;s penalization of <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/duplicate-content?hl=de\" target=\"_blank\" rel=\"noopener\">duplicate content<\/a> in search engine rankings is an additional motivation to create content that is as unique as possible.    <\/p>\n<h4 id=\"h-aber-was-genau-ist-einzigartig-und-wie-kann-ich-das-messen\" class=\"wp-block-heading\">But What Exactly is Unique &#8211; and How can I Measure it?<\/h4>\n<p>The term &#8221; <a href=\"https:\/\/de.wikipedia.org\/wiki\/Dublette_(Datenbank)\" target=\"_blank\" rel=\"noopener\">duplicate&#8221;<\/a> is important here. This is what computer scientists call data that is very similar. In most cases, such duplicates are not created intentionally. For example, there is often a pattern where one and the same website is stored under different URLs in a database (such as a search index). Perhaps a reference to a comment or similar is added to the URL. However, the content that appears in the browser when the URL is called up is always the same.<\/p>\n<h4 id=\"h-die-bestimmung-einer-dublette-und-der-grad-der-ahnlichkeit-des-content-ist-gar-nicht-einfach\" class=\"wp-block-heading\">Determining a Duplicate and the Degree of Similarity of the Content is not Easy at All.<\/h4>\n<p>There are countless ways in which content can differ from one another. In the URL, in the format or resolution of an image, in the length of the text or the words used, etc. <\/p>\n<p>To create unique content, two things are important:<\/p>\n<ol class=\"wp-block-list\">\n<li>Avoid creating content by making a copy<\/li>\n<li>Create content that is truly unique &#8211; either in terms of the mix of images, text, colors, etc. or, in the case of text, in terms of message and expression.<\/li>\n<\/ol>\n<h2 id=\"h-wie-gehe-ich-vor-um-einzigartigen-content-zu-erzeugen-bzw-duplikate-zu-vermeiden\" class=\"wp-block-heading\"><strong>How Do I Go About Creating Unique Content and Avoiding Duplicates?<\/strong><\/h2>\n<p>There are numerous <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-check-for-duplicate-content-overview-and-tools#:~:text=Using%20Google%20to%20check%20for,Google's%20recommended%20way%20to%20check.\" target=\"_blank\" rel=\"noopener\">tools<\/a> for identifying duplicate content. Google itself also offers a corresponding tool in the Search Console. Here, for example, <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">duplicate content (URLs) can be identified using canonical tags<\/a>.  <\/p>\n<p>Creating truly unique content is far more challenging. Not everyone is an artist, and the expectation to produce something entirely original can feel overwhelming. But it&#8217;s not that difficult. Anyone who creates content themselves, be it through photography or copywriting, will actually always create something unique, unless the content is created solely by combining existing templates.   <\/p>\n<p>When creating texts, it is helpful to use modern AI services to systematically classify your own content and keyword it thematically. As an editor, I can then obtain an overview of the topic mix of my own content at the level of this metadata. The AI can also calculate the semantic similarity of texts. However, to be truly unique &#8211; in the eye of the beholder &#8211; this analysis must also be carried out on content from other relevant providers in the market. With AI platforms such as <a href=\"https:\/\/www.moresophy.com\/en\/contextsuite\">CONTEXTCLOUD<\/a>, it is now even possible to systematically compare your own content portfolio with the market and thus identify potential competitors.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4820061 e-flex e-con-boxed e-con e-parent\" data-id=\"4820061\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1dc051 e-con-full e-flex e-con e-child\" data-id=\"c1dc051\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-62ddebd e-con-full e-flex e-con e-child\" data-id=\"62ddebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b3dd6 elementor-widget elementor-widget-image\" data-id=\"17b3dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"879\" height=\"879\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp\" class=\"attachment-large size-large wp-image-5017\" alt=\"Portrait von Prof. Dr. Heiko Beier\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp 879w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-300x300.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-150x150.webp 150w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-768x768.webp 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b65baf e-con-full e-flex e-con e-child\" data-id=\"0b65baf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb18b54 elementor-widget elementor-widget-heading\" data-id=\"bb18b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/autor\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68fec3b elementor-widget elementor-widget-heading\" data-id=\"68fec3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CEO of MORESOPHY<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6878a2 elementor-widget elementor-widget-spacer\" data-id=\"c6878a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d31cb4 elementor-widget elementor-widget-text-editor\" data-id=\"0d31cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heiko Beier is a professor of artificial intelligence and digital communication and a tech entrepreneur specializing in AI-supported data analytics. As an expert in data-driven transformation, he supports companies in automating knowledge-intensive processes. His expertise includes the application of explainable and trustworthy AI along the entire value chain \u2013 from customer communication to core processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c5303 elementor-widget elementor-widget-spacer\" data-id=\"d2c5303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b461d4 elementor-widget elementor-widget-button\" data-id=\"7b461d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.linkedin.com\/in\/heikobeier\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3381acf e-flex e-con-boxed e-con e-parent\" data-id=\"3381acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffce632 e-con-full e-flex e-con e-child\" data-id=\"ffce632\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b71f2ef elementor-widget elementor-widget-button\" data-id=\"b71f2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7243e elementor-widget elementor-widget-button\" data-id=\"be7243e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/content-in-context\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All about Content in Context<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b726c6f e-flex e-con-boxed e-con e-parent\" data-id=\"b726c6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20377f4 elementor-widget elementor-widget-heading\" data-id=\"20377f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More articles from Content in Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1026356 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"1026356\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:8430,&quot;columns&quot;:3,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-8430\">.elementor-8430 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--e-global-typography-9d2a5b8-word-spacing );}}@media(max-width:767px){.elementor-8430 .elementor-element.elementor-element-0731158{--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8430 .elementor-element.elementor-element-974de56{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-3369b30{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-28de411{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-d3ef939{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-65343d3{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-98718ca .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-90d7801 .elementor-heading-title{font-size:var( --e-global-typography-9d2a5b8-font-size );line-height:var( --e-global-typography-9d2a5b8-line-height );letter-spacing:var( --e-global-typography-9d2a5b8-letter-spacing );word-spacing:var( --e-global-typography-9d2a5b8-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6221 post-6221 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-canonical-urls tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-duplicate-content-en tag-duplicates tag-editorial-office tag-unique-content\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOctober 28, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">4 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-unique\">Content is unique<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6325 post-6325 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-dynamic-content tag-editorial-office tag-metadata\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeptember 14, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">3 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic\">Content is dynamic<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6420 post-6420 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-content-is-consistent tag-editorial-office tag-high-quality-content\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugust 22, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">3 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-consistent\">Content is Consistent<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content in Context Prof. Dr. Heiko Beier | | Content is unique Back to the blog overview u as in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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