{"id":6325,"date":"2022-09-14T00:00:00","date_gmt":"2022-09-13T23:00:00","guid":{"rendered":"https:\/\/www.moresophy.com\/2022\/09\/14\/content-is-dynamic\/"},"modified":"2025-12-12T14:00:05","modified_gmt":"2025-12-12T13:00:05","slug":"content-is-dynamic","status":"publish","type":"post","link":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic","title":{"rendered":"Content is dynamic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6325\" class=\"elementor elementor-6325 elementor-6323\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-546c555 e-flex e-con-boxed e-con e-parent\" data-id=\"546c555\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dcc701 e-con-full e-flex e-con e-child\" data-id=\"6dcc701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1428a05 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"1428a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76895d4 e-con-full e-flex e-con e-child\" data-id=\"76895d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0c37d elementor-widget elementor-widget-button\" data-id=\"7e0c37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/content-in-context\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dc9033 e-con-full e-flex e-con e-child\" data-id=\"4dc9033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3dff2f author_blog elementor-widget elementor-widget-text-editor\" data-id=\"f3dff2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.moresophy.com\/en\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec950c elementor-widget elementor-widget-text-editor\" data-id=\"dec950c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e3feb elementor-widget elementor-widget-text-editor\" data-id=\"77e3feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeptember 14, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0008e1 elementor-widget elementor-widget-text-editor\" data-id=\"a0008e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2218ebe elementor-widget elementor-widget-text-editor\" data-id=\"2218ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">3 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97542b elementor-widget elementor-widget-heading\" data-id=\"d97542b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content is dynamic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629bdd3 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"629bdd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7450fff e-flex e-con-boxed e-con e-parent\" data-id=\"7450fff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e29b14 elementor-widget elementor-widget-button\" data-id=\"2e29b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a28a1 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"53a28a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-417359e e-flex e-con-boxed e-con e-parent\" data-id=\"417359e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77abe7c elementor-widget elementor-widget-text-editor\" data-id=\"77abe7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"h-d-wie-dynamisch\" class=\"wp-block-heading\"><strong>D for Dynamic<br \/><\/strong><strong style=\"color: var( --e-global-color-primary ); font-size: 1.875rem; font-style: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">What Does That Mean?What does that mean?<\/strong><\/h2>\n<p>The concept of dynamic content is technically motivated and is an important feature of modern content management systems.<\/p>\n<p>With the introduction of the World Wide Web and HTML as the language for coding web content, content itself was initially static. Similar to traditional editorial processes, a web editor created an HTML file in an editor and then published it via a web server. However, the first software solutions that enabled editors to dynamically compile a complete HTML page appeared very early on. This means that individual parts such as text elements, images etc. are put together in real time at the time of publication.   <\/p>\n<p>Not only can content be published much faster and at much shorter notice, it can also be easily updated at any time &#8211; in other words, it can be dynamically adapted to new circumstances or current events.<\/p>\n<h2 id=\"h-warum-ist-das-wichtig-und-welchen-nutzen-kann-ich-daraus-ziehen\" class=\"wp-block-heading\"><strong>Why Is This Important, and How Can I Benefit from It?<\/strong><\/h2>\n<p id=\"h-die-dynamik-von-content-ist-ein-entscheidender-faktor-fur-die-grundlegenden-veranderungen-welche-die-digitale-internet-gestutzte-kommunikation-gebracht-hat\" class=\"wp-block-heading\"><strong>The dynamics of content are a decisive factor in the fundamental changes brought about by digital, Internet-based communication.  <\/strong><\/p>\n<p>The ability to produce content dynamically is the basis for interactive real-time communication. Web 2.0 with its possibilities for social interaction would not be possible without dynamic processes for content creation and publication. <\/p>\n<p>However, dynamism is not only important in one-to-one communication between people on digital channels, it is also the basis for the creation of personalized content, i.e. content tailored to the specific needs of individuals. In modern content management systems, artificial intelligence algorithms now do the work of creating content dynamically.   <\/p>\n<h2 id=\"h-wie-genau-kann-ich-das-fur-mich-nutzen-und-welche-tools-gibt-es-dafur\" class=\"wp-block-heading\"><strong>How Exactly Can I Use This for Myself, and What Tools Are Available?<\/strong><\/h2>\n<p>Dynamic content creation is no longer a specialty. Nobody creates a website by directly creating an HTML file in an editor anymore. Nowadays, content management systems are always database-based, i.e. they help to manage individual content assets (text, images, videos, etc.) and dynamically combine them on a page.  <\/p>\n<p>Editorial systems that support XML-based workflows are significantly more complex and powerful than web content management systems. Here, the content fragments are equipped with additional metadata that helps to define rules for when and how publishable content is created from individual content modules.   <\/p>\n<p class=\"has-text-color\">Due to the highly dynamic nature of the internet and the sheer unmanageable variety of content, dynamism is now not only a characteristic of content, but also an obligation for media creators to update their content dynamically on an ongoing basis. This is because topicality, along with many other factors, is a key factor in the relevance that search engines such as Google or Bing attach to content. <\/p>\n<p>Content that is not published dynamically ages more quickly &#8211; and is displaced by new, fresh content in the search engine results lists.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d69dea e-flex e-con-boxed e-con e-parent\" data-id=\"6d69dea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0a728f e-con-full e-flex e-con e-child\" data-id=\"f0a728f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a0b1347 e-con-full e-flex e-con e-child\" data-id=\"a0b1347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a39dcbe elementor-widget elementor-widget-image\" data-id=\"a39dcbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"879\" height=\"879\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp\" class=\"attachment-large size-large wp-image-5017\" alt=\"Portrait von Prof. Dr. Heiko Beier\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp 879w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-300x300.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-150x150.webp 150w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-768x768.webp 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c0afc3 e-con-full e-flex e-con e-child\" data-id=\"1c0afc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6415cfb elementor-widget elementor-widget-heading\" data-id=\"6415cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/autor\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1e342 elementor-widget elementor-widget-heading\" data-id=\"6a1e342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CEO of MORESOPHY<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893a050 elementor-widget elementor-widget-spacer\" data-id=\"893a050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c6a48 elementor-widget elementor-widget-text-editor\" data-id=\"a3c6a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heiko Beier is a professor of artificial intelligence and digital communication and a tech entrepreneur specializing in AI-supported data analytics. As an expert in data-driven transformation, he supports companies in automating knowledge-intensive processes. His expertise includes the application of explainable and trustworthy AI along the entire value chain \u2013 from customer communication to core processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3320b9 elementor-widget elementor-widget-spacer\" data-id=\"e3320b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37a014 elementor-widget elementor-widget-button\" data-id=\"e37a014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.linkedin.com\/in\/heikobeier\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22f61b8 e-flex e-con-boxed e-con e-parent\" data-id=\"22f61b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68829c1 e-con-full e-flex e-con e-child\" data-id=\"68829c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed34114 elementor-widget elementor-widget-button\" data-id=\"ed34114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a76d6 elementor-widget elementor-widget-button\" data-id=\"32a76d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/content-in-context\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All about Content in Context<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3852f33 e-flex e-con-boxed e-con e-parent\" data-id=\"3852f33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b70067c elementor-widget elementor-widget-heading\" data-id=\"b70067c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More articles from Content in Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bff227 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"2bff227\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:8430,&quot;columns&quot;:3,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-8430\">.elementor-8430 .elementor-element.elementor-element-95fbe56{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:solid;--border-style:solid;border-width:2px 2px 2px 2px;--border-top-width:2px;--border-right-width:2px;--border-bottom-width:2px;--border-left-width:2px;border-color:var( --e-global-color-4ae3596 );--border-color:var( --e-global-color-4ae3596 );--border-radius:2px 2px 2px 2px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8430 .elementor-element.elementor-element-95fbe56:not(.elementor-motion-effects-element-type-background), .elementor-8430 .elementor-element.elementor-element-95fbe56 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-9ba0f1e );}.elementor-8430 .elementor-element.elementor-element-5240d1f img{height:16rem;object-fit:cover;object-position:center center;}.elementor-8430 .elementor-element.elementor-element-0731158{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:4rem;--padding-bottom:4rem;--padding-left:4rem;--padding-right:4rem;}.elementor-8430 .elementor-element.elementor-element-27129ce{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0rem 0.2rem;--row-gap:0rem;--column-gap:0.2rem;--flex-wrap:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8430 .elementor-element.elementor-element-974de56{column-gap:0px;font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );color:var( --e-global-color-eb26930 );}.elementor-8430 .elementor-element.elementor-element-974de56 > .elementor-widget-container{margin:00px 0px 00px 0px;padding:0px 0px 0px 0px;}.elementor-8430 .elementor-element.elementor-element-3369b30{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-8430 .elementor-element.elementor-element-3369b30 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8430 .elementor-element.elementor-element-28de411{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-8430 .elementor-element.elementor-element-28de411 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8430 .elementor-element.elementor-element-d3ef939{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );}.elementor-8430 .elementor-element.elementor-element-d3ef939 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8430 .elementor-element.elementor-element-65343d3{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );color:var( --e-global-color-eb26930 );}.elementor-8430 .elementor-element.elementor-element-65343d3 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8430 .elementor-element.elementor-element-ab5fba3{--spacer-size:0.5rem;}.elementor-8430 .elementor-element.elementor-element-98718ca .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );fill:var( --e-global-color-text );color:var( --e-global-color-text );background-color:#00223D00;transition-duration:0.2s;border-style:solid;border-width:2px 2px 2px 2px;border-color:var( --e-global-color-text );border-radius:4px 4px 4px 4px;padding:00.4rem 00.6rem 00.4rem 0.6rem;}.elementor-8430 .elementor-element.elementor-element-078a746{--spacer-size:1.2rem;}.elementor-8430 .elementor-element.elementor-element-90d7801 .elementor-heading-title{font-family:var( --e-global-typography-9d2a5b8-font-family ), Sans-serif;font-size:var( --e-global-typography-9d2a5b8-font-size );font-weight:var( --e-global-typography-9d2a5b8-font-weight );line-height:var( --e-global-typography-9d2a5b8-line-height );letter-spacing:var( --e-global-typography-9d2a5b8-letter-spacing );word-spacing:var( --e-global-typography-9d2a5b8-word-spacing );color:var( --e-global-color-primary );}@media(max-width:1024px){.elementor-8430 .elementor-element.elementor-element-974de56{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-3369b30{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-28de411{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-d3ef939{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-65343d3{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-98718ca .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-90d7801 .elementor-heading-title{font-size:var( --e-global-typography-9d2a5b8-font-size );line-height:var( --e-global-typography-9d2a5b8-line-height );letter-spacing:var( --e-global-typography-9d2a5b8-letter-spacing );word-spacing:var( --e-global-typography-9d2a5b8-word-spacing );}}@media(max-width:767px){.elementor-8430 .elementor-element.elementor-element-0731158{--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8430 .elementor-element.elementor-element-974de56{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-3369b30{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-28de411{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-d3ef939{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-65343d3{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-98718ca .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-90d7801 .elementor-heading-title{font-size:var( --e-global-typography-9d2a5b8-font-size );line-height:var( --e-global-typography-9d2a5b8-line-height );letter-spacing:var( --e-global-typography-9d2a5b8-letter-spacing );word-spacing:var( --e-global-typography-9d2a5b8-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-13660 post-13660 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-ai tag-ai-in-marketing tag-ai-solutions-en tag-ai-solutions tag-content-en tag-generative-ai tag-generative-engine-optimization tag-generative-ki tag-geo tag-seo-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1024x682.webp\" class=\"attachment-large size-large wp-image-13669\" alt=\"Von Rankings zu Relevanz: Wie Marken im Zeitalter der Antwortmaschinen sichtbar bleiben\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1024x682.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-300x200.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-768x512.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1536x1024.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStefan Walz\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNovember 3, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">8 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/generative-engine-optimization-from-rankings-to-relevance\">From rankings to relevance: How brands stay visible in the age of response engines<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6221 post-6221 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-canonical-urls tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-duplicate-content-en tag-duplicates tag-editorial-office tag-unique-content\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOctober 28, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">4 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-unique\">Content is unique<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6325 post-6325 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-dynamic-content tag-editorial-office tag-metadata\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeptember 14, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">3 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic\">Content is dynamic<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content in Context Prof. Dr. Heiko Beier | | Content is dynamic Back to the blog overview D for DynamicWhat [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[257],"tags":[262,258,259,260,261,264,263],"class_list":["post-6325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-in-context","tag-characteristic-of-good-content","tag-content-en","tag-content-creation-en","tag-context-en","tag-dynamic-content","tag-editorial-office","tag-metadata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content is dynamic - why is that important? How do I use it?<\/title>\n<meta name=\"description\" content=\"Dynamic content is an important feature of modern systems. Why dynamic content is important and how to use it: read now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content is dynamic - why is that important? How do I use it?\" \/>\n<meta property=\"og:description\" content=\"Dynamic content is an important feature of modern systems. Why dynamic content is important and how to use it: read now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T13:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1176\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Prof. Dr. Heiko Beier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moresophy\" \/>\n<meta name=\"twitter:site\" content=\"@moresophy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prof. Dr. Heiko Beier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic\"},\"author\":{\"name\":\"Prof. Dr. Heiko Beier\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/person\\\/a92b778cbd25defa268610e4360c95fa\"},\"headline\":\"Content is dynamic\",\"datePublished\":\"2022-09-13T23:00:00+00:00\",\"dateModified\":\"2025-12-12T13:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/banner_contentabc.webp\",\"keywords\":[\"Characteristic of good content\",\"Content\",\"Content Creation\",\"Context\",\"dynamic content\",\"Editorial office\",\"Metadata\"],\"articleSection\":[\"Content in Context\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic\",\"name\":\"Content is dynamic - why is that important? How do I use it?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/banner_contentabc.webp\",\"datePublished\":\"2022-09-13T23:00:00+00:00\",\"dateModified\":\"2025-12-12T13:00:05+00:00\",\"description\":\"Dynamic content is an important feature of modern systems. Why dynamic content is important and how to use it: read now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic#primaryimage\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/banner_contentabc.webp\",\"contentUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/banner_contentabc.webp\",\"width\":1800,\"height\":1176,\"caption\":\"Banner Content ABC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en\\\/blog\\\/content-in-context\\\/content-is-dynamic#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.moresophy.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content is dynamic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#website\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/en\",\"name\":\"moresophy GmbH\",\"description\":\"Entfesseln Sie das Beste aus Ihren Daten\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#organization\"},\"alternateName\":\"moresophy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.moresophy.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#organization\",\"name\":\"moresophy GmbH\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Element-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.moresophy.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Element-1.svg\",\"width\":1,\"height\":1,\"caption\":\"moresophy GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/moresophy\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/moresophy-gmbh\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCkM0NmSw0iTYWHG86RzAJnw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.moresophy.com\\\/en#\\\/schema\\\/person\\\/a92b778cbd25defa268610e4360c95fa\",\"name\":\"Prof. Dr. Heiko Beier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d683a47f61060367db9357afe57c49a38865a794821a2297a869753fe4b347a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d683a47f61060367db9357afe57c49a38865a794821a2297a869753fe4b347a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d683a47f61060367db9357afe57c49a38865a794821a2297a869753fe4b347a?s=96&d=mm&r=g\",\"caption\":\"Prof. Dr. Heiko Beier\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content is dynamic - why is that important? How do I use it?","description":"Dynamic content is an important feature of modern systems. Why dynamic content is important and how to use it: read now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic","og_locale":"en_US","og_type":"article","og_title":"Content is dynamic - why is that important? How do I use it?","og_description":"Dynamic content is an important feature of modern systems. Why dynamic content is important and how to use it: read now.","og_url":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic","article_published_time":"2022-09-13T23:00:00+00:00","article_modified_time":"2025-12-12T13:00:05+00:00","og_image":[{"width":1800,"height":1176,"url":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp","type":"image\/webp"}],"author":"Prof. Dr. Heiko Beier","twitter_card":"summary_large_image","twitter_creator":"@moresophy","twitter_site":"@moresophy","twitter_misc":{"Written by":"Prof. Dr. Heiko Beier","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic#article","isPartOf":{"@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic"},"author":{"name":"Prof. Dr. Heiko Beier","@id":"https:\/\/www.moresophy.com\/en#\/schema\/person\/a92b778cbd25defa268610e4360c95fa"},"headline":"Content is dynamic","datePublished":"2022-09-13T23:00:00+00:00","dateModified":"2025-12-12T13:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic"},"wordCount":556,"publisher":{"@id":"https:\/\/www.moresophy.com\/en#organization"},"image":{"@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic#primaryimage"},"thumbnailUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp","keywords":["Characteristic of good content","Content","Content Creation","Context","dynamic content","Editorial office","Metadata"],"articleSection":["Content in Context"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic","url":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic","name":"Content is dynamic - why is that important? How do I use it?","isPartOf":{"@id":"https:\/\/www.moresophy.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic#primaryimage"},"image":{"@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic#primaryimage"},"thumbnailUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp","datePublished":"2022-09-13T23:00:00+00:00","dateModified":"2025-12-12T13:00:05+00:00","description":"Dynamic content is an important feature of modern systems. Why dynamic content is important and how to use it: read now.","breadcrumb":{"@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic#primaryimage","url":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp","contentUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp","width":1800,"height":1176,"caption":"Banner Content ABC"},{"@type":"BreadcrumbList","@id":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.moresophy.com\/en"},{"@type":"ListItem","position":2,"name":"Content is dynamic"}]},{"@type":"WebSite","@id":"https:\/\/www.moresophy.com\/en#website","url":"https:\/\/www.moresophy.com\/en","name":"moresophy GmbH","description":"Entfesseln Sie das Beste aus Ihren Daten","publisher":{"@id":"https:\/\/www.moresophy.com\/en#organization"},"alternateName":"moresophy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.moresophy.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.moresophy.com\/en#organization","name":"moresophy GmbH","url":"https:\/\/www.moresophy.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.moresophy.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/Element-1.svg","contentUrl":"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/Element-1.svg","width":1,"height":1,"caption":"moresophy GmbH"},"image":{"@id":"https:\/\/www.moresophy.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/moresophy","https:\/\/de.linkedin.com\/company\/moresophy-gmbh","https:\/\/www.youtube.com\/channel\/UCkM0NmSw0iTYWHG86RzAJnw"]},{"@type":"Person","@id":"https:\/\/www.moresophy.com\/en#\/schema\/person\/a92b778cbd25defa268610e4360c95fa","name":"Prof. Dr. Heiko Beier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7d683a47f61060367db9357afe57c49a38865a794821a2297a869753fe4b347a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d683a47f61060367db9357afe57c49a38865a794821a2297a869753fe4b347a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d683a47f61060367db9357afe57c49a38865a794821a2297a869753fe4b347a?s=96&d=mm&r=g","caption":"Prof. Dr. Heiko Beier"}}]}},"_links":{"self":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts\/6325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/comments?post=6325"}],"version-history":[{"count":20,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts\/6325\/revisions"}],"predecessor-version":[{"id":14425,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/posts\/6325\/revisions\/14425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/media\/7913"}],"wp:attachment":[{"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/media?parent=6325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/categories?post=6325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moresophy.com\/en\/wp-json\/wp\/v2\/tags?post=6325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}