{"id":6391,"date":"2022-08-01T00:00:00","date_gmt":"2022-07-31T23:00:00","guid":{"rendered":"https:\/\/www.moresophy.com\/2022\/08\/01\/content-can-be-contextualized\/"},"modified":"2025-12-12T14:08:09","modified_gmt":"2025-12-12T13:08:09","slug":"content-can-be-contextualized","status":"publish","type":"post","link":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-can-be-contextualized","title":{"rendered":"Content can be contextualized"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6391\" class=\"elementor elementor-6391 elementor-6389\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b17a4 e-flex e-con-boxed e-con e-parent\" data-id=\"19b17a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6eb05b e-con-full e-flex e-con e-child\" data-id=\"b6eb05b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63948b9 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"63948b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fd6083 e-con-full e-flex e-con e-child\" data-id=\"0fd6083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b5533 elementor-widget elementor-widget-button\" data-id=\"48b5533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/content-in-context\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c5931e e-con-full e-flex e-con e-child\" data-id=\"7c5931e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f86e7 author_blog elementor-widget elementor-widget-text-editor\" data-id=\"a9f86e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.moresophy.com\/en\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5567c90 elementor-widget elementor-widget-text-editor\" data-id=\"5567c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af229a elementor-widget elementor-widget-text-editor\" data-id=\"2af229a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugust 1, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bc0df elementor-widget elementor-widget-text-editor\" data-id=\"85bc0df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490067c elementor-widget elementor-widget-text-editor\" data-id=\"490067c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">3 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8edb2 elementor-widget elementor-widget-heading\" data-id=\"5e8edb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content can be contextualized<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98aae11 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"98aae11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04ba463 e-flex e-con-boxed e-con e-parent\" data-id=\"04ba463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-580de14 elementor-widget elementor-widget-button\" data-id=\"580de14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd588dc elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"bd588dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ea45a e-flex e-con-boxed e-con e-parent\" data-id=\"67ea45a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eec9334 elementor-widget elementor-widget-text-editor\" data-id=\"eec9334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"h-c-wie-contextualisierbar\" class=\"wp-block-heading\"><strong>C for Contextualizable<br \/><\/strong><strong style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-022d9fc-font-family ), Sans-serif; font-size: var( --e-global-typography-022d9fc-font-size ); font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">What Does That Mean?<\/strong><\/h2>\n<p>Contextualizable means that content can be adapted to different contexts. Context refers to the context in which the content is consumed. <\/p>\n<p>The term context is to be understood very generally and includes both the spatial context (location, geo-location) and the temporal dimension (time of day). Other dimensions such as the reference to the language and cultural area of the consumer and, above all, the target group reference with regard to age, interest, language level or phase of life are also decisive for the contextualization of content. <\/p>\n<h3 id=\"h-warum-ist-das-wichtig-und-welchen-nutzen-kann-ich-daraus-ziehen\" class=\"wp-block-heading\"><strong>Why Is This Important, and How Can I Benefit from It?<\/strong><\/h3>\n<p>As a carrier of information in communication, content is only <a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-attractive\">attractive <\/a>and understandable if it is optimized for the context of a target group.<\/p>\n<p>Digital communication makes it possible to adapt content dynamically and in real time to the context of the content consumer: whether it concerns the personal preferences of a user or the current situation, website or location where the user is located, everything can play a role.<\/p>\n<p>The prerequisite for being able to organize and display content flexibly according to this context is the enrichment of the content itself with meaningful metadata.<\/p>\n<p>The thematic and linguistic context is crucial for <strong>optimizing the relevance of content<\/strong>. This in turn requires the enrichment of content with semantic metadata, such as the classification into different types of topic categories, the assignment of emotions or the automated assignment of keywords. <\/p>\n<h3 id=\"h-wie-genau-kann-ich-das-fur-mich-nutzen-und-welche-tools-gibt-es-dafur\" class=\"wp-block-heading\"><strong>How Exactly Can I Use This for Myself, and What Tools Are Available?<\/strong><\/h3>\n<p>While most tools on the Internet use simple TDF-IDF analyses to identify keywords in content, <strong>modern machine learning algorithms<\/strong> enable <strong>a much deeper, context-sensitive understanding of content<\/strong>. <a href=\"https:\/\/www.moresophy.com\/en\/contextsuite\">CONTEXTSUITE <\/a>offers unique services that do not understand words as isolated keywords, but rather infer the meaning and relevance of a word in the text from the overall context. Learned by reading and comparing billions of texts.  <\/p>\n<p><strong>An example:<\/strong> In an article about the first training session of a new football star at FC Bayern Munich, the editorial team writes that he arrived at training in a brand-new sports car from a Bavarian premium manufacturer.<\/p>\n<p>From the point of view of sports enthusiasts &#8211; and the leading context of &#8220;sport&#8221; &#8211; this statement and the word &#8220;sports car&#8221; or the naming of the brand are irrelevant.<\/p>\n<p>From a marketing and sponsorship perspective, however, this is the most important phrase in the entire text.<\/p>\n<p>Advanced AI analytics enables content professionals to incorporate their own evaluation perspective into big data analysis when planning and creating content, allowing them to read and evaluate the machine as they see fit.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50939c9 e-flex e-con-boxed e-con e-parent\" data-id=\"50939c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d05182 e-con-full e-flex e-con e-child\" data-id=\"6d05182\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7a07728 e-con-full e-flex e-con e-child\" data-id=\"7a07728\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1725a20 elementor-widget elementor-widget-image\" data-id=\"1725a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"879\" height=\"879\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp\" class=\"attachment-large size-large wp-image-5017\" alt=\"Portrait von Prof. Dr. Heiko Beier\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp 879w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-300x300.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-150x150.webp 150w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-768x768.webp 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d47b7f7 e-con-full e-flex e-con e-child\" data-id=\"d47b7f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6af37 elementor-widget elementor-widget-heading\" data-id=\"7d6af37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/autor\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8112b65 elementor-widget elementor-widget-heading\" data-id=\"8112b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CEO of MORESOPHY<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95280a elementor-widget elementor-widget-spacer\" data-id=\"a95280a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a4dbb elementor-widget elementor-widget-text-editor\" data-id=\"f1a4dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heiko Beier is a professor of artificial intelligence and digital communication and a tech entrepreneur specializing in AI-supported data analytics. As an expert in data-driven transformation, he supports companies in automating knowledge-intensive processes. His expertise includes the application of explainable and trustworthy AI along the entire value chain \u2013 from customer communication to core processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b0b94 elementor-widget elementor-widget-spacer\" data-id=\"f9b0b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21b77f elementor-widget elementor-widget-button\" data-id=\"f21b77f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.linkedin.com\/in\/heikobeier\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16b762f e-flex e-con-boxed e-con e-parent\" data-id=\"16b762f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-739bfee e-con-full e-flex e-con e-child\" data-id=\"739bfee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e23b9f elementor-widget elementor-widget-button\" data-id=\"9e23b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ee141 elementor-widget elementor-widget-button\" data-id=\"e5ee141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/data-driven-business\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All about data-driven business<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aca0537 e-flex e-con-boxed e-con e-parent\" data-id=\"aca0537\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a064b8a elementor-widget elementor-widget-heading\" data-id=\"a064b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More articles from Content in Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577da57 elementor-grid-3 elementor-grid-tablet-2 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--e-global-typography-9d2a5b8-word-spacing );}}@media(max-width:767px){.elementor-8430 .elementor-element.elementor-element-0731158{--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8430 .elementor-element.elementor-element-974de56{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-3369b30{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-28de411{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-d3ef939{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-65343d3{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-98718ca .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-90d7801 .elementor-heading-title{font-size:var( --e-global-typography-9d2a5b8-font-size );line-height:var( --e-global-typography-9d2a5b8-line-height );letter-spacing:var( --e-global-typography-9d2a5b8-letter-spacing );word-spacing:var( --e-global-typography-9d2a5b8-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-13660 post-13660 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-ai tag-ai-in-marketing tag-ai-solutions-en tag-ai-solutions tag-content-en tag-generative-ai tag-generative-engine-optimization tag-generative-ki tag-geo tag-seo-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1024x682.webp\" class=\"attachment-large size-large wp-image-13669\" alt=\"Von Rankings zu Relevanz: Wie Marken im Zeitalter der Antwortmaschinen sichtbar bleiben\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1024x682.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-300x200.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-768x512.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1536x1024.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStefan Walz\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNovember 3, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">8 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/generative-engine-optimization-from-rankings-to-relevance\">From rankings to relevance: How brands stay visible in the age of response engines<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6221 post-6221 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-canonical-urls tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-duplicate-content-en tag-duplicates tag-editorial-office tag-unique-content\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOctober 28, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">4 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-unique\">Content is unique<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6325 post-6325 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-dynamic-content tag-editorial-office tag-metadata\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeptember 14, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">3 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic\">Content is dynamic<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content in Context Prof. Dr. Heiko Beier | | Content can be contextualized Back to the blog overview C for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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