{"id":6541,"date":"2019-08-02T00:00:00","date_gmt":"2019-08-02T00:00:00","guid":{"rendered":"https:\/\/www.moresophy.com\/2019\/08\/02\/the-iab-taxonomy\/"},"modified":"2025-04-11T13:05:05","modified_gmt":"2025-04-11T13:05:05","slug":"the-iab-taxonomy","status":"publish","type":"post","link":"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/the-iab-taxonomy","title":{"rendered":"The IAB Taxonomy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6541\" class=\"elementor elementor-6541 elementor-6539\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43e7e41 e-flex e-con-boxed e-con e-parent\" data-id=\"43e7e41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1129413 e-con-full e-flex e-con e-child\" data-id=\"1129413\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-098a04b elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"098a04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604672f elementor-widget elementor-widget-button\" data-id=\"604672f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/content-in-context\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc8d16 e-con-full e-flex e-con e-child\" data-id=\"dcc8d16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d235d author_blog elementor-widget elementor-widget-text-editor\" data-id=\"53d235d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.moresophy.com\/en\/ulrike-handelshauser\">Ulrike Handelshauser<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e8353 elementor-widget elementor-widget-text-editor\" data-id=\"15e8353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf587b elementor-widget elementor-widget-text-editor\" data-id=\"9cf587b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugust 2, 2019\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe347ee elementor-widget elementor-widget-text-editor\" data-id=\"fe347ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7d6a7 elementor-widget elementor-widget-text-editor\" data-id=\"5a7d6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">5 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae076a1 elementor-widget elementor-widget-heading\" data-id=\"ae076a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The IAB Taxonomy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-618b852 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"618b852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-006e2b2 e-flex e-con-boxed e-con e-parent\" data-id=\"006e2b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407f297 elementor-widget elementor-widget-button\" data-id=\"407f297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935115a elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"935115a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc3a431 e-flex e-con-boxed e-con e-parent\" data-id=\"dc3a431\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-766a3f3 elementor-widget elementor-widget-text-editor\" data-id=\"766a3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>It is probably only known to insiders in<strong> the advertising industry<\/strong>: the IAB taxonomy. The taxonomy is the result of many years of standardization work by the   <\/em><a href=\"https:\/\/www.iab.com\/\" target=\"_blank\" rel=\"noopener\"><em>Internal Advertising Bureau<\/em><\/a><em>. This is an international trade association of the<strong> online advertising industry<\/strong> based in New York, which is committed, among other things, to unification and standardization in this industry. A German sub-organization is the &#8220;Online Vermarkter Kreis OVK&#8221;. The aim of the taxonomy is to assign<strong> WWW content uniformly to different classes<\/strong> (segments).  <\/em><\/p>\n<p><em> <\/em><\/p>\n<h4><strong>What Is a Taxonomy Anyway?<\/strong><\/h4>\n<p>This is a <strong>classification scheme<\/strong> with which real objects or theoretical concepts can be categorized into specific classes (taxa) and subclasses. Most taxonomies have <strong>a hierarchical<\/strong> <strong>structure<\/strong> and are represented as a <strong>tree structure<\/strong> with individual branches. The deeper you go down the tree branches, the more specific the information becomes and the better the object is described.  <\/p>\n<p>When creating a schema, the challenge is to recognize the necessary <strong>main classes and subclasses<\/strong> and thus to capture the total quantity of objects or concepts and their interdependencies in the most tailored way possible. Another task is to find descriptive identifiers for all class levels. This makes <strong>it easier to navigate<\/strong>, <strong>find and store objects<\/strong>.  <\/p>\n<h4><strong>Taxonomy example: Excerpt for the &#8220;Business and finance&#8221; domain<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b8134 elementor-widget elementor-widget-image\" data-id=\"02b8134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"627\" height=\"376\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2019\/08\/Taxonomie_Beispielgrafik-627x376-1.webp\" class=\"attachment-large size-large wp-image-6544\" alt=\"Taxonomie Beispielgrafik\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2019\/08\/Taxonomie_Beispielgrafik-627x376-1.webp 627w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2019\/08\/Taxonomie_Beispielgrafik-627x376-1-300x180.webp 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Excerpt from the taxonomy for \"Business and Finance\"  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64f676 elementor-widget elementor-widget-spacer\" data-id=\"f64f676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6973464 elementor-widget elementor-widget-text-editor\" data-id=\"6973464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>What Is the Great Benefit of a Taxonomy?<\/strong><\/h4>\n<p>A disorganized set of diverse objects (e.g. the World Wide Web with its pages, documents, images, etc.) is transformed into an <strong>orderly, manageable and comprehensible system<\/strong> that depicts relationships and dependencies and takes special cases into account.<\/p>\n<p>Several different taxonomies are often conceivable for an unordered set of objects. For example, Lego bricks can be sorted by: <\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Color of the Lego brick:<br \/><\/strong> <em>White, Green &#8211; (lime green, medium green, light green, grass green), Transparent &#8211; (blue, yellow, red &#8230;), Fluorescent &#8230;<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Belongs to a Lego building set<\/strong>:<br \/><em>Basic, Classic &#8211; (fire department, castle, train &#8230;), Creator &#8211; (vehicles &#8211; (articulated lorry, car ferry &#8230;), Buildings &#8211; (lighthouse, vacation home &#8230;)), . <\/em>.. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The classification of objects in a taxonomy is often anything but trivial, even with simple taxonomies. Particularly in the case of documents or websites, it is <strong>often not possible to clearly assign them<\/strong>. A document can be assigned to different segments. Taxonomies that contain <strong>several levels<\/strong> mean even <strong>more effort <\/strong>for the classification process. However, they provide much more enriched information for the application.    <\/p>\n<\/p>\n<h4><strong>What Is the Difference Between Taxonomy and Ontology?<\/strong><\/h4>\n<p>A <strong>taxonomy<\/strong> is classically<strong> arranged hierarchically<\/strong> and describes the relationship &#8220;is subset of&#8221; or &#8220;is superset of&#8221;.<\/p>\n<p>An <strong>ontology<\/strong> is regarded as a <strong>network<\/strong>. It can map multi-layered and interwoven data models and display any number of cross-connections. The cross-connections can also be stored with integrity rules and relationship types.  <\/p>\n<\/p>\n<h4><strong>What Form Does the IAB Taxonomy Take?<\/strong><\/h4>\n<p>IAB has developed a comprehensive taxonomy &#8211; i.e. a ready-made classification scheme &#8211; for World Wide Web content and makes it freely available <a href=\"https:\/\/www.iab.com\/guidelines\/taxonomy\/\" target=\"_blank\" rel=\"noopener\">on the web in Excel format<\/a>. Although it recognizes the <strong>focal points of the advertising industry<\/strong> and the views of the American way of life, it is ideal for<strong> classifying content<\/strong> for a wide range of use cases. <\/p>\n<p>The current taxonomy, which is also used by MORESOPHY, is IAB version 2.0. <strong>Customer requirements<\/strong> change over the years, setting different weightings or giving rise to completely<strong> new trends and products.<\/strong> This should of course be reflected in the taxonomy.<\/p>\n<p><strong>Version 2.0<\/strong> combines 29 classifications, which correspond to so-called <strong>market segments <\/strong>. The depth of the associated taxonomy tree extends down to <strong>four levels<\/strong>, and the <strong>number of leaves on the tree,<\/strong> i.e. the last and most specialized elements, is just under 700. The most detailed market segments are <em>Business &amp; Finance<\/em>, <em>Sports<\/em> and <em>Style &amp; Fashion<\/em>.  <\/p>\n<\/p>\n<h4><strong>What Is the Value of the IAB Taxonomy?<\/strong><\/h4>\n<p>In conjunction with intelligent classification algorithms, the application of the IAB taxonomy is not limited to the field of advertising. Its <strong>universal applicability<\/strong> has proven to be a major advantage in practice. In the area of Human Resources, for example, the knowledge learned from the <em>Careers<\/em> class can be used. The <em>Personal Finance<\/em> segment is used for solutions in the <strong>banking and insurance<\/strong> sectors. If, for example, the <em>&#8220;Sports &#8211; Football&#8221;<\/em> class is combined with the <em>&#8220;Style &amp; Fashion &#8211; Men&#8217;s Fashion &#8211; Men&#8217;s Clothing &#8211; Sportswear&#8221;<\/em> class, the topic of <em>&#8220;Men playing soccer&#8221;<\/em> is covered.    <\/p>\n<p>Behind MORESOPHY&#8217;s <a href=\"https:\/\/www.moresophy.com\/en\/contextsuite\">CONTEXTSUITE<\/a> are complex <strong>artificial intelligence<\/strong> models that can be used to automatically assign any content &#8211; from the web such as documents or emails in the company &#8211; to the segments of the IAB taxonomy. In doing so, the software learns better and better what exactly distinguishes the content in the various segments <strong>from one another<\/strong> and what is really<strong> relevant<\/strong> in them. The IAB taxonomy provides a stable basis for using the knowledge acquired across many applications and use cases with a <strong>high degree of reusability<\/strong> and <strong>low costs<\/strong>.  <\/p>\n<p>In line with the topic: An article on the <a href=\"https:\/\/www.moresophy.com\/en\/blog\/responsible-ai\/machine-learning-with-customer-specific-data\">importance of customer-specific data for machine learning.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5203a78 e-flex e-con-boxed e-con e-parent\" data-id=\"5203a78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa71b5e e-con-full e-flex e-con e-child\" data-id=\"aa71b5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b389169 e-con-full e-flex e-con e-child\" data-id=\"b389169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbeed4 elementor-widget elementor-widget-image\" data-id=\"bbbeed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"880\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ulrike_moresophy.webp\" class=\"attachment-large size-large wp-image-9470\" alt=\"Portrait von Ulrike Handelshauser\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ulrike_moresophy.webp 880w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ulrike_moresophy-300x300.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ulrike_moresophy-150x150.webp 150w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ulrike_moresophy-768x768.webp 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1d321d e-con-full e-flex e-con e-child\" data-id=\"e1d321d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df1ebf0 elementor-widget elementor-widget-heading\" data-id=\"df1ebf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/autor\/ulrike-handelshauser\">Ulrike Handelshauser<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c38b4c elementor-widget elementor-widget-heading\" data-id=\"5c38b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Computer scientist and computer linguist<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616225c elementor-widget elementor-widget-spacer\" data-id=\"616225c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a6bcd elementor-widget elementor-widget-text-editor\" data-id=\"55a6bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ulrike is a computer scientist and computer linguist. The thematic focus of her blog posts is on the comprehensibility and usability of the human-machine interface. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-206488a e-flex e-con-boxed e-con e-parent\" data-id=\"206488a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c259c1 e-con-full e-flex e-con e-child\" data-id=\"1c259c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad4384 elementor-widget elementor-widget-button\" data-id=\"1ad4384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07da140 elementor-widget elementor-widget-button\" data-id=\"07da140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/content-in-context\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All about Content in Context<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4e31fa e-flex e-con-boxed e-con e-parent\" data-id=\"e4e31fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd58e4 elementor-widget elementor-widget-heading\" data-id=\"dcd58e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More articles from Content in Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864f966 elementor-grid-3 elementor-grid-tablet-2 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data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1024x682.webp\" class=\"attachment-large size-large wp-image-13669\" alt=\"Von Rankings zu Relevanz: Wie Marken im Zeitalter der Antwortmaschinen sichtbar bleiben\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1024x682.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-300x200.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-768x512.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo-1536x1024.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/11\/beitragsbild_geo.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStefan Walz\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNovember 3, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">8 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/generative-engine-optimization-from-rankings-to-relevance\">From rankings to relevance: How brands stay visible in the age of response engines<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6221 post-6221 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-canonical-urls tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-duplicate-content-en tag-duplicates tag-editorial-office tag-unique-content\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOctober 28, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">4 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-unique\">Content is unique<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-6325 post-6325 post type-post status-publish format-standard has-post-thumbnail hentry category-content-in-context tag-characteristic-of-good-content tag-content-en tag-content-creation-en tag-context-en tag-dynamic-content tag-editorial-office tag-metadata\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp\" class=\"attachment-large size-large wp-image-7913\" alt=\"Banner Content ABC\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1024x669.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-300x196.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-768x502.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc-1536x1004.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2022\/10\/banner_contentabc.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeptember 14, 2022\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">3 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content in Context\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/content-in-context\/content-is-dynamic\">Content is dynamic<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content in Context Ulrike Handelshauser | | The IAB Taxonomy Back to the blog overview It is probably only known [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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