{"id":6891,"date":"2022-08-22T00:00:00","date_gmt":"2022-08-22T00:00:00","guid":{"rendered":"https:\/\/www.moresophy.com\/contextcloud-part-3-the-5-best-ai-applications-in-content-marketing\/"},"modified":"2025-04-11T12:57:17","modified_gmt":"2025-04-11T12:57:17","slug":"contextcloud-part-3-the-5-best-ai-applications-in-content-marketing","status":"publish","type":"post","link":"https:\/\/www.moresophy.com\/en\/blog\/data-driven-business\/contextcloud-part-3-the-5-best-ai-applications-in-content-marketing","title":{"rendered":"CONTEXTCLOUD Part 3: The 5 Best AI Applications in Content Marketing"},"content":{"rendered":"\t\t
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Andreas Zwick<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CONTEXTCLOUD Part 3: The 5 Best AI Applications in Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How smart metadata helps to create a sustainably successful content strategy<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In this third article, we show you how you can use the insights gained from the CONTEXTCLOUD<\/strong><\/a> analyses to implement a sustainable content strategy. This will help you to make your marketing strategy successful in the long term. <\/p>\n

We provide an insight into how leading publishers use CONTEXTCLOUD<\/strong>to optimize their advertising marketing and create new products. We also show how intelligently prepared metadata can be integrated into your publishing workflow to create customer-centric content. We explain all this using 5 AI applications in content marketing based on CONTEXTCLOUD<\/strong>Big Data analyses. <\/p>\n

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Content Planning<\/h3>\n

The basis of a systematically developed content strategy is the data-supported identification of the right target groups and a mix of topics optimized for them. A customer-centric content strategy can only succeed by creating a strategy with foresight, i.e. taking the entire market into account. We have outlined the approach in the last two <\/a>articles in the series on our CONTEXTCLOUD<\/strong>AI platform. The software’s various analyses offer unique insights and perspectives into and on your own content, as well as the entire competition and market. They are therefore used for the data-supported design of a sustainable 360\u00b0 content strategy. <\/p>\n

But the possibilities with CONTEXTCLOUD<\/strong>‘s solutions do not end there: there are many more steps that the powerful AI analyses of the moresophy marketing experts support along the publishing process.<\/strong><\/p>\n

We present some of these solutions in brief:<\/p>\n

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The Best AI Applications with Smart Data from CONTEXTCLOUD<\/strong><\/h2>\n

Content Optimization<\/h3>\n

The selection of the optimal mix of topics is no longer based on a gut feeling. Instead, it is based on valid analyses that have been automatically generated from comprehensive data. The CONTEXTCLOUD<\/strong>can not only support you in shaping the future topic mix, but also give your visibility and relevance on the web a whole new boost by optimizing the content you have already published (see also further characteristics of high-quality content: The Content ABC by MORESOPHY). <\/p>\n

There is significant potential for improving the relevance of content for target groups and therefore search engine positioning (i.e. SEO) by optimizing existing content. Our intelligent services can analyze and evaluate your entire content in no time at all. The first evaluation of your content concerns the vocabulary used and the type of text written. Put simply, not only the context, but also the language used, i.e. syntax, vocabulary, etc., allows conclusions to be drawn about the target group. In other words, it means that depending on how an article is written, it will reach different people.<\/p>\n

With the help of the target group analysis carried out at the same time, you can display relevant keywords for your topic for each target group. By changing your text with regard to the use of these identified words, you have the chance that your content will be discovered by the target groups you want to reach. <\/p>\n

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Customer-Centric Products and Content<\/h3>\n
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As a professional publisher, you should dissolve the classic boundaries of products for a customer-centric approach.<\/strong><\/p>\n

Prof. Dr. Heiko Beier<\/cite><\/p>\n<\/blockquote>\n

Another important application of moresophy’s AI solutions is the use of the analyses as a recommendation system. Because the AI has built up a comprehensive knowledge graph in advance, i.e. a comprehensive knowledge of the individual topics and their interconnections, it knows exactly in which other areas the respective topic plays a role. Similar and thematically matching topics or products are automatically brought into the user’s focus. This allows traditional product boundaries to be broken down and customer interests to be addressed more clearly. <\/p>\n

A simple example: You are a manufacturer of electrical cables. Your marketing team writes texts about cable insulation and would traditionally link to similar articles or related topics. Integrated into the preferred content creation tool or CMS, e.g. SiteFusion<\/a>, the AI suggests during the writing process not only to write about topics related to electrical safety, but also, for example, about topics such as “occupational safety” or “real estate”. Existing product boundaries are therefore dissolved and external knowledge is integrated into the editing process. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The possible approaches using the example of \"isolation\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The knowledge of the existing content, paired with the AI’s knowledge of the world, can suggest to customers in a smart search application exactly what they really need – and you can also deliver it to them reliably. Finally, a search that understands the customer. An enormously important step towards customer centricity and customer satisfaction. <\/p>\n

By integrating this data into the search processes of your own pages and portals and the resulting suggestion system, user interests are additionally channeled in the appropriate directions and thus kept on your site for longer.<\/p>\n

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Advertising Marketing<\/h3>\n

The potential of intelligently linked data extends far beyond the creation of a content strategy. When marketing your content, AI can provide information about the degree of relevance of your advertising to the content of the website on which it is to be displayed. For example, advertising can be integrated specifically on pages with a high contextual relevance. This is the long-standing business concept of our subsidiary relemind<\/a>. The positive effect on the impact of advertising on the user is immense. Google has now also understood this and is planning to implement this approach.<\/a> <\/p>\n

Based on contextual understanding, you can identify areas in which the acceptance of advertising for your products is particularly high and the users of the websites can derive potential added value from your marketing.<\/strong><\/p>\n

What is particularly interesting about this approach is that interest-specific advertising can be displayed without any third-party data or user tracking.<\/p>\n

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Comprehensive Data Management<\/h3>\n

The flexibility of the CONTEXTCLOUD<\/strong>AI platform is its great advantage. It can be expanded and adapted as required. Specifically to your system environment. All these insights can be provided fully automatically via various interfaces to support your entire publishing process. You receive a continuous, systematic analysis of your own content and additional enrichment with other perspectives relevant to the context. <\/p>\n

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The Intelligent Data Control Center<\/strong><\/h4>\n

In most cases, a company’s individual applications are isolated solutions, meaning they do not communicate with each other. But moresophy takes a holistic approach: with comprehensive data management in the form of an intelligent data control center, a superordinate meta-level is installed. This enables holistic control of all company-relevant processes. It ranges from planning and creation to delivery and performance tracking. This creates a management dashboard that can map the status of an entire company. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Let us advise you on your individual data control center: Contact us.<\/a><\/p>\n

Read the other parts of the CONTEXTCLOUD series<\/strong>:<\/h3>\n

Read part 1<\/a><\/p>\n

Read part 2<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Andreas Zwick<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Project manager<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Andreas studied Technology & Media Communication and is primarily responsible for internal and external communication and documentation within the company. This gives him an optimal overview of the various technologies, applications and customers of MORESOPHY. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More articles from Data-Driven Business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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