{"id":9784,"date":"2025-04-14T00:00:00","date_gmt":"2025-04-13T23:00:00","guid":{"rendered":"https:\/\/www.moresophy.com\/?p=9784"},"modified":"2025-12-12T13:55:49","modified_gmt":"2025-12-12T12:55:49","slug":"of-monsters-and-ants-why-both-are-needed-in-ai-supported-marketing-and-customer-experience-part-1-of-3","status":"publish","type":"post","link":"https:\/\/www.moresophy.com\/en\/blog\/responsible-ai\/of-monsters-and-ants-why-both-are-needed-in-ai-supported-marketing-and-customer-experience-part-1-of-3","title":{"rendered":"Of Monsters and Ants: Why AI-Powered Marketing &amp; CX Needs Both (Part 1 of 3)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9784\" class=\"elementor elementor-9784 elementor-9724\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f1439 e-flex e-con-boxed e-con e-parent\" data-id=\"61f1439\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-452077e e-con-full e-flex e-con e-child\" data-id=\"452077e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1080d06 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"1080d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b663f9c e-con-full e-flex e-con e-child\" data-id=\"b663f9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5adabbf elementor-widget elementor-widget-button\" data-id=\"5adabbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/responsible-ai\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Responsible AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e8b0be e-con-full e-flex e-con e-child\" data-id=\"1e8b0be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14a410 author_blog elementor-widget elementor-widget-text-editor\" data-id=\"c14a410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.moresophy.com\/en\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62a4e1 elementor-widget elementor-widget-text-editor\" data-id=\"d62a4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5b525 elementor-widget elementor-widget-text-editor\" data-id=\"3f5b525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tApril 14, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee0c26 elementor-widget elementor-widget-text-editor\" data-id=\"dee0c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>|<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258c318 elementor-widget elementor-widget-text-editor\" data-id=\"258c318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">8 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56fe35e e-con-full e-flex e-con e-child\" data-id=\"56fe35e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc8f8c elementor-widget elementor-widget-heading\" data-id=\"6bc8f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A Critical Look at AI in Marketing and Generative AI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218d25b elementor-widget elementor-widget-heading\" data-id=\"218d25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Of Monsters and Ants \u2013 Why Both Are Needed in AI-Supported Marketing and Customer Experience (Part 1 of 3)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b507456 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b507456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ad57b2 e-flex e-con-boxed e-con e-parent\" data-id=\"4ad57b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0788170 elementor-widget elementor-widget-button\" data-id=\"0788170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2226aed elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"2226aed\" data-element_type=\"widget\" data-e-type=\"widget\" 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aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b978f1b e-flex e-con-boxed e-con e-parent\" data-id=\"b978f1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bad9 elementor-widget elementor-widget-text-editor\" data-id=\"5f7bad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence (AI) has long since become an integral part of our everyday lives and is becoming increasingly important &#8211; including in marketing and the digital customer experience (CX). Modern generative AI tools can be used with just a few clicks, whether for text creation, data analysis or image generation. However, as AI becomes more widespread, a crucial question arises for companies: how can AI be used sensibly and responsibly at the same time?<\/p><p>I addressed this question in my presentation \u201cOf monsters and ants &#8211; why AI-supported marketing &amp; CX needs both\u201d, held on March 11, 2025. In response to many requests, I have prepared the central topics and statements of the presentation for you in a three-part blog series &#8211; well-founded, understandable and practical.<\/p><p>You can find the full presentation on the where you can also discover more exciting content about digital transformation, AI and customer experience. Feel free to drop by!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3408ccd elementor-widget elementor-widget-button\" data-id=\"3408ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.shiftcx.de\/shiftcx-2025\/11032025.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the event<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb0f13 elementor-widget elementor-widget-spacer\" data-id=\"cdb0f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93db87f elementor-widget elementor-widget-text-editor\" data-id=\"93db87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>The Democratization of AI \u2013 Who Gets to Play?<\/strong><\/h3><p>AI is no longer a niche topic. Previously used exclusively in research institutions or by tech giants, generative AI systems and AI technologies are now also available to small to medium-sized companies and the general public. This trend towards democratization means that more and more people can use powerful AI &#8211; without any in-depth technical knowledge.<\/p><p>The field of generative AI in particular shows how much our use of technology has changed. AI tools such as ChatGPT, Google Gemini and Adobe Firefly make it possible to generate content &#8211; be it text, images or sound &#8211; in a matter of seconds. According to a survey by Statista, around 48% of Germans surveyed used ChatGPT in 2024, compared to 19% in 2022. The use of these technologies has therefore more than doubled in a short space of time. <a href=\"https:\/\/de.statista.com\/infografik\/33526\/nutzung-von-ki-tools-in-deutschland\/\" target=\"_blank\" rel=\"noopener\">(Source Statista)<br \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8538033 elementor-widget elementor-widget-image\" data-id=\"8538033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/statista_2024_nutzung_von_kitools-1024x1024.webp\" class=\"attachment-large size-large wp-image-9737\" alt=\"Infografik Statista: Welche GenAI-Tools werden in Deutschland genutzt?\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/statista_2024_nutzung_von_kitools-1024x1024.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/statista_2024_nutzung_von_kitools-300x300.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/statista_2024_nutzung_von_kitools-150x150.webp 150w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/statista_2024_nutzung_von_kitools-768x768.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/statista_2024_nutzung_von_kitools.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3864b elementor-widget elementor-widget-spacer\" data-id=\"ef3864b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0327d elementor-widget elementor-widget-text-editor\" data-id=\"8d0327d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This development brings with it many new opportunities, but also obligations and challenges. The more intensively generative AI is used in marketing or other areas, such as customer service or content management, the greater the responsibility. It is not enough to simply use AI tools &#8211; a conscious and strategic examination of their risks, possibilities, quality standards and limitations is required.<\/p><h3><strong>When AI Gets Out of Control: Risks &amp; Opportunities<\/strong><\/h3><p>The parcel service provider DPD provides a striking example of how quickly AI systems can take on a life of their own. The company had an AI-based chatbot in its customer service department to process inquiries. But instead of providing helpful answers, the bot suddenly insulted the company itself in the chat.<\/p><p>DPD reacted quickly and deactivated the system immediately. But the damage was done: The negative reactions on social media were not long in coming. A shitstorm broke out, the media took up the case and trust in the brand suffered visible scratches.<a href=\"https:\/\/nypost.com\/2024\/01\/20\/news\/company-disables-ai-after-bot-starts-swearing-at-customer\/\" target=\"_blank\" rel=\"noopener\"> (Source)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f523380 e-con-full e-flex e-con e-child\" data-id=\"f523380\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c74fde1 elementor-widget elementor-widget-image\" data-id=\"c74fde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_1-473x1024.webp\" class=\"attachment-large size-large wp-image-9739\" alt=\"DPD Chatbot\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_1-473x1024.webp 473w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_1-138x300.webp 138w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_1.webp 709w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca58a8 elementor-widget elementor-widget-image\" data-id=\"bca58a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_2-473x1024.webp\" class=\"attachment-large size-large wp-image-9741\" alt=\"DPD Chatbot beleidigt eigenes Unternehmen\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_2-473x1024.webp 473w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_2-138x300.webp 138w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/dpd_chatbot_2.webp 709w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981dd7f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"981dd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DPD chatbot insults own company and has to take bot offline.<a href=\"https:\/\/nypost.com\/2024\/01\/20\/news\/company-disables-ai-after-bot-starts-swearing-at-customer\/\" target=\"_blank\" rel=\"noopener\">(Source images)<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ebb88c elementor-widget elementor-widget-spacer\" data-id=\"0ebb88c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5253ee elementor-widget elementor-widget-text-editor\" data-id=\"e5253ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Such incidents illustrate how important a well thought-out approach is when using AI, such as here in customer service and AI marketing in the form of a chatbot. In addition to short-term reputational damage, there can also be long-term consequences &#8211; from loss of trust to loss of sales and even legal problems. Companies need to be aware that uncontrolled use of AI can have serious consequences.  <\/p>\n<h3><strong>Hidden Errors \u2013 When Generative AI Distorts Facts<\/strong><\/h3>\n<p>The risks in dealing with AI are not always as obvious as in the case of DPD. Errors often remain undetected for a long time and cause insidious damage. <\/p>\n<p>The generative AI tool <a href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> provides an illustrative example: if you ask it why the German graphic designer <a href=\"https:\/\/www.otlaicher.de\/\" target=\"_blank\" rel=\"noopener\">Otl Aicher<\/a> studied sculpture, you will receive &#8211; depending on the wording &#8211; one correct and one incorrect answer. Simply adding the word &#8220;none&#8221; suddenly leads to a significantly different statement. <\/p>\n<p>What becomes clear here: Generative AI is not primarily aimed at content accuracy, but at plausibility and user satisfaction. Content often appears credible &#8211; even if it is objectively incorrect. The algorithms are trained to appear as plausible and helpful as possible &#8211; even if the facts are not correct.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85c9574 e-con-full e-flex e-con e-child\" data-id=\"85c9574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a17ac0c elementor-widget elementor-widget-image\" data-id=\"a17ac0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ChatGPT_Otl_Aicher_Studium_Screenshot 2025-04-09 _1_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc0OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb3Jlc29waHkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNFwvQ2hhdEdQVF9PdGxfQWljaGVyX1N0dWRpdW1fU2NyZWVuc2hvdC0yMDI1LTA0LTA5LV8xXzIud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_2-1024x561.webp\" class=\"attachment-large size-large wp-image-9748\" alt=\"Open AI Chat GPT - Interaktion - Frage \u00fcber Otl Aicher - Teil 2\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_2-1024x561.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_2-300x164.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_2-768x420.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_2.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4228263 elementor-widget elementor-widget-image\" data-id=\"4228263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ChatGPT_Otl_Aicher_Studium_Screenshot 2025-04-09 _1_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc0NiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tb3Jlc29waHkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNFwvQ2hhdEdQVF9PdGxfQWljaGVyX1N0dWRpdW1fU2NyZWVuc2hvdC0yMDI1LTA0LTA5LV8xXzEud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_1-1024x713.webp\" class=\"attachment-large size-large wp-image-9746\" alt=\"Open AI Chat GPT - Interaktion - Frage \u00fcber Otl Aicher - Teil 1\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_1-1024x713.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_1-300x209.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_1-768x535.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/ChatGPT_Otl_Aicher_Studium_Screenshot-2025-04-09-_1_1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca7663 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cca7663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The generative AI tool ChatGPT from OpenAI suddenly responds completely differently just by adding the word &#8220;none&#8221; &#8211; which means the answer is no longer correct.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e9541 elementor-widget elementor-widget-spacer\" data-id=\"08e9541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9deb4 elementor-widget elementor-widget-text-editor\" data-id=\"fc9deb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you imagine that misinformation is constantly being spread in areas such as AI-supported marketing, this could lead to significant problems in the long term. Such inconsistencies disrupt the customer experience and can quickly unsettle users. It is particularly problematic that this type of error is hardly noticeable at first glance. Companies often only notice them when complaints start to pile up or trust is already compromised.   <\/p>\n<p>It is precisely these subtle inconsistencies that harbor an enormous risk: they are difficult to detect, but have a major long-term impact on the external perception of a company.<\/p>\n<h3><strong>Deceptively Real \u2013 Why AI Content Does Not Equal Good Content<\/strong><\/h3>\n<p>Many companies use AI tools to create content quickly and cost-effectively. However, without a clear content strategy and editorial quality check, there is a risk of a flood of superficial or incorrect AI content. <\/p>\n<p>AI-based content often looks impressive &#8211; but this does not automatically mean that it is correct or of high quality. Especially in areas where users have little prior knowledge, AI can be very convincing but misleading. <\/p>\n<p>This effect is particularly evident in content marketing. Many companies use AI to produce large amounts of content in a short space of time. However, quality, relevance and fact-checking are often neglected in the process. The result: a growing amount of AI-generated content that appears superficial or simply contains incorrect information without a concrete strategy behind it.   <\/p>\n<p>Journalist Joseph Cox takes a critical look at this trend in his article <a href=\"https:\/\/www.404media.co\/google-news-is-boosting-garbage-ai-generated-articles\/\" target=\"_blank\" rel=\"noopener\">&#8220;Google News Is Boosting Garbage AI-Generated Articles&#8221;.<\/a> In it, he shows how Google is seemingly uncritically feeding AI-generated content into its news platform &#8211; often without checking whether it originates from humans or machines. Frequently stolen content is automatically rewritten and reused with the help of AI. The result is a Google News Feed with AI-generated &#8220;bullshit content&#8221;, which leads to an unsatisfactory customer experience for many users.   <\/p>\n<p>Another source, <a href=\"https:\/\/www.newsguardtech.com\/special-reports\/ai-tracking-center\/\" target=\"_blank\" rel=\"noopener\">NewsGuard<\/a>, found that there are over 1,200 websites on the web distributing unreliable content created with AI tools in numerous languages &#8211; a worrying trend with far-reaching consequences for information quality and media literacy.<\/p>\n<h3><strong>Generative AI \u2013 A Powerful Tool or an Unpredictable Monster?<\/strong><\/h3>\n<p>All of these examples lead to one key insight: Generative AI is an extremely powerful tool &#8211; but it can quickly turn against its own goals and intentions if it is not implemented thoughtfully. It has the potential to promote efficiency and innovation, but without clear control and strategy, it can also cause massive damage. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2f99f elementor-widget elementor-widget-image\" data-id=\"1c2f99f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-1-1024x767.webp\" class=\"attachment-large size-large wp-image-9733\" alt=\"Generative KI im Marketing - Monster mit unb\u00e4nd\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-1-1024x767.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-1-300x225.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-1-768x575.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-1.webp 1308w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b0286 elementor-widget elementor-widget-spacer\" data-id=\"b3b0286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9118c elementor-widget elementor-widget-text-editor\" data-id=\"8b9118c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you compare generative AI to a monster, you hit the nail on the head: it is powerful, tireless and capable of achieving great things &#8211; but if you unleash it without knowing the rules, it becomes a risk.<\/p><p>The solution lies in understanding this technology not only technically, but also culturally and strategically. It is not enough to view AI as a universal solution &#8211; it must be integrated into the company&#8217;s DNA, continuously reviewed and optimized for the customer experience. In particular, AI in customer communication and marketing can cause long-term damage if used incorrectly.<\/p><h3><strong>Outlook: Taming AI \u2013 How Companies Can Use AI Responsibly<\/strong><\/h3><p>In the next part of this blog series, we will show how companies can &#8220;tame&#8221; generative AI: with clear processes, targeted use cases and a critical look at opportunities and risks.<\/p><p>In the third and final part, we then go one step further: we explain concrete application examples for successfully implementing a reliable and controlled AI strategy &#8211; specifically using the example of AI-supported marketing.<\/p><p>Stay tuned &#8211; parts 2 and 3 will follow shortly.<\/p><p>\u00a0<\/p><p><strong>Contact us today to discuss your business case and work together to develop a customized AI solution that will drive your business forward!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d32ee elementor-widget elementor-widget-button\" data-id=\"26d32ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/contact-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5bb2c5 e-flex e-con-boxed e-con e-parent\" data-id=\"d5bb2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-515fbc4 e-con-full e-flex e-con e-child\" data-id=\"515fbc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-64376fc e-con-full e-flex e-con e-child\" data-id=\"64376fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa0625 elementor-widget elementor-widget-image\" data-id=\"1aa0625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"879\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp\" class=\"attachment-large size-large wp-image-5017\" alt=\"Portrait von Prof. Dr. Heiko Beier\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait.webp 879w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-300x300.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-150x150.webp 150w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2024\/11\/heiko_beier_portrait-768x768.webp 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36f39c9 e-con-full e-flex e-con e-child\" data-id=\"36f39c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3e248 elementor-widget elementor-widget-heading\" data-id=\"6a3e248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/autor\/heiko-beier\">Prof. Dr. Heiko Beier<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce628c elementor-widget elementor-widget-heading\" data-id=\"3ce628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CEO of MORESOPHY<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da341b1 elementor-widget elementor-widget-spacer\" data-id=\"da341b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2920f elementor-widget elementor-widget-text-editor\" data-id=\"9b2920f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heiko Beier is a professor of artificial intelligence and digital communication and a tech entrepreneur specializing in AI-supported data analytics. As an expert in data-driven transformation, he supports companies in automating knowledge-intensive processes. His expertise includes the application of explainable and trustworthy AI along the entire value chain \u2013 from customer communication to core processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8369718 elementor-widget elementor-widget-spacer\" data-id=\"8369718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0fe60 elementor-widget elementor-widget-button\" data-id=\"1b0fe60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.linkedin.com\/in\/heikobeier\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bccd394 e-flex e-con-boxed e-con e-parent\" data-id=\"bccd394\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4447da6 e-con-full e-flex e-con e-child\" data-id=\"4447da6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24b3395 e-con-full e-flex e-con e-child\" data-id=\"24b3395\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4f18f elementor-widget elementor-widget-button\" data-id=\"1f4f18f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/en\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the blog overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d569ec elementor-widget elementor-widget-button\" data-id=\"5d569ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.moresophy.com\/blog\/responsible-ai\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All about Repsonsible AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97a0f18 e-flex e-con-boxed e-con e-parent\" data-id=\"97a0f18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1d1e1 elementor-widget elementor-widget-heading\" data-id=\"ef1d1e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More articles from Responsible AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc436c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"1fc436c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:8430,&quot;columns&quot;:3,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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--e-global-typography-9d2a5b8-letter-spacing );word-spacing:var( --e-global-typography-9d2a5b8-word-spacing );color:var( --e-global-color-primary );}@media(max-width:1024px){.elementor-8430 .elementor-element.elementor-element-974de56{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-3369b30{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-28de411{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-d3ef939{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-65343d3{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-98718ca .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-90d7801 .elementor-heading-title{font-size:var( 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);}.elementor-8430 .elementor-element.elementor-element-98718ca .elementor-button{font-size:var( --e-global-typography-accent-font-size );}.elementor-8430 .elementor-element.elementor-element-90d7801 .elementor-heading-title{font-size:var( --e-global-typography-9d2a5b8-font-size );line-height:var( --e-global-typography-9d2a5b8-line-height );letter-spacing:var( --e-global-typography-9d2a5b8-letter-spacing );word-spacing:var( --e-global-typography-9d2a5b8-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-10368 post-10368 post type-post status-publish format-standard has-post-thumbnail hentry category-responsible-ai\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/06\/genAI-1024x683.webp\" class=\"attachment-large size-large wp-image-10358\" alt=\"Foto von GenAI auf einem Smartphone\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/06\/genAI-1024x683.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/06\/genAI-300x200.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/06\/genAI-768x512.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/06\/genAI-1536x1024.webp 1536w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/06\/genAI.webp 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJune 2, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">8 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Responsible AI\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/responsible-ai\/why-so-many-genai-projects-fail-and-how-this-can-be-prevented\">Why So Many GenAI Projects Fail and How This Can Be Prevented<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-9886 post-9886 post type-post status-publish format-standard has-post-thumbnail hentry category-responsible-ai tag-ai-in-marketing tag-content-en tag-content-creation-en tag-content-strategy tag-ki-im-marketing-2 tag-ki-im-marketing tag-marketing-en tag-smart-customer-analysis\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-3-1024x767.webp\" class=\"attachment-large size-large wp-image-9855\" alt=\"Content-Erstellung mit KI: Hybride KI\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-3-1024x767.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-3-300x225.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-3-768x575.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-3.webp 1308w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMay 12, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">6 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Responsible AI\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/responsible-ai\/of-monsters-and-ants-why-ai-powered-marketing-cx-needs-both-part-3-of-3\">Of Monsters and Ants: Why AI-Powered Marketing &amp; CX Needs Both (Part 3 of 3)<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8430\" class=\"elementor elementor-8430 elementor-7642 elementor-7642 e-loop-item e-loop-item-9881 post-9881 post type-post status-publish format-standard has-post-thumbnail hentry category-responsible-ai tag-ai tag-ai-in-marketing tag-content-en tag-content-creation-en tag-content-strategy tag-ki-2 tag-ki tag-marketing-en tag-smart-customer-analysis\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-95fbe56 e-flex e-con-boxed e-con e-parent\" data-id=\"95fbe56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5240d1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5240d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-2-1024x767.webp\" class=\"attachment-large size-large wp-image-9845\" alt=\"KI im Marketing - Analytische und Generative KI\" srcset=\"https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-2-1024x767.webp 1024w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-2-300x225.webp 300w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-2-768x575.webp 768w, https:\/\/www.moresophy.com\/wp-content\/uploads\/2025\/04\/Preview-Image-ShiftCX-Teil-2.webp 1308w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0731158 e-con-full e-flex e-con e-child\" data-id=\"0731158\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27129ce e-con-full e-flex e-con e-child\" data-id=\"27129ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974de56 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"974de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProf. Dr. Heiko Beier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3369b30 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"3369b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28de411 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"28de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tApril 28, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ef939 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"d3ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67422 elementor-widget elementor-widget-text-editor\" data-id=\"0f67422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>|<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a3884d elementor-widget elementor-widget-text-editor\" data-id=\"6a3884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65343d3 card-blog elementor-widget elementor-widget-text-editor\" data-id=\"65343d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-reading-time\">7 min. read<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5fba3 elementor-widget elementor-widget-spacer\" data-id=\"ab5fba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98718ca elementor-widget elementor-widget-button\" data-id=\"98718ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Responsible AI\n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078a746 elementor-widget elementor-widget-spacer\" data-id=\"078a746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7801 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90d7801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.moresophy.com\/en\/blog\/responsible-ai\/of-monsters-and-ants-why-ai-powered-marketing-cx-needs-both-part-2-of-3\">Of Monsters and Ants: Why AI-Powered Marketing &amp; CX Needs Both (Part 2 of 3)<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Responsible AI Prof. Dr. Heiko Beier | | A Critical Look at AI in Marketing and Generative AI Of Monsters [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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