CONTEXTCLOUD Honored as Best Technology
🏆 And the winner is … MORESOPHY with CONTEXTCLOUD. 🏆
DPR AWARD 2022
This makes CONTEXTCLOUD the best media technology of 2022.
Every year, the dpr award recognizes innovations in the field of digital publishing. The awards focus on outstanding products, processes or business models that media and publishers use to publish their content. The aim of the dpr award is to highlight the winners and recognize them as shining examples of ways into the digital future of media use.
The award ceremony took place on October 20, 2022 at the Frankfurt Book Fair.
MORESOPHY Convinced the Jury of Experts, Including Representatives from Microsoft, HubSpot, and the German Publishers and Booksellers Association
The award is under the patronage of the Federal Ministry for Economic Affairs and Energy.
The jury emphasized the high quality of the results and was impressed by what moresophy has been achieving for many years with a comparatively small team. The award therefore not only honors the CONTEXTCLOUD technology, but also our highly motivated team.
We are therefore extremely proud to have received this award. In a uniquely diverse and interdisciplinary team, we have been working together for over 20 years with data experts, software developers, IT architects, computer linguists and consultants from a wide range of industries on pioneering software solutions with artificial intelligence.
The recently awarded CONTEXTCLOUD solution is aimed at editorial teams and content strategists in all areas of the digital economy – from publishing houses and media companies to content creators in marketing and strategic corporate communications. It offers media professionals comprehensive insights into the thematic positioning and effectiveness of their own media offerings.
Unique Language Understanding as the Basis for Successful Digital Communication
It is becoming increasingly difficult for content providers to reach their target groups effectively in the flood of information on the Internet. With the help of CONTEXTCLOUD, which has just been voted the best media technology, media experts in publishing houses and corporate marketing and communications departments can now solve this problem – almost like looking into a digital crystal ball. They can quickly and reliably recognize what is important and receive a clear explanation of how and why via visual charts.
But What’s Behind CONTEXTCLOUD?
Behind this is the artificial intelligence developed by moresophy for a unique, comprehensive understanding of language. In the background of the software platform, we scour large parts of the Internet every day and identify even the finest nuances in language and expression in hundreds of fine-grained specialist domains for all conceivable target groups. The platform also makes it possible to identify risks in digital communication. It identifies hate speech and racist tendencies, as well as aspects of sustainability and diversity. Accordingly, the technology is increasingly being used in the corporate environment for forensic purposes and to monitor compliance – for example in connection with the Supply Chain Act.
Our CONTEXTCLOUD software is used in all areas of the digital media value chain. It supports companies in researching markets and customer needs, content strategists in designing sustainable editorial concepts and advertising clients in the contextual playout and effectiveness analysis of their advertising messages.
Read More in the Blog about CONTEXTCLOUD:
A Solution for Greater Transparency and Quality in Digital Media – From Quality Journalism to Contextual Advertising
The value of the technology becomes particularly clear when it is viewed against the backdrop of current events. The Club of Rome sees “the most significant problem for our global society[…] in the collective inability to distinguish between fact and fiction”[1].
Our digital media system is based on business models that reward clicks and attention and unilaterally promote algorithmically controlled campaigns regardless of their quality and veracity. Our technology makes the quality of media content measurable and comparable. It therefore provides the basis for data-driven business models that focus on quality and effectiveness.
“The award with the reference to the high quality of results is not only a reward for moresophy’s decades of pioneering work. Above all, it is a further incentive to help our customers and the entire digital media system achieve greater transparency and sustainability.”
Prof. Dr. Heiko Beier, Managing Director of moresophy GmbH
This award motivates us to continue creating state-of-the-art solutions for a wide range of industries. At the cutting edge as a pioneer – for over 20 years.
Would you also like to use the award-winning CONTEXTCLOUD solution in your company?
Get in touch with us:
[1] SPIEGEL ONLINE: https://www.spiegel.de/wissenschaft/club-of-rome-wie-eine-leben
Project manager
Andreas studied Technology & Media Communication and is primarily responsible for internal and external communication and documentation within the company. This gives him an optimal overview of the various technologies, applications and customers of MORESOPHY.
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