Loss of trust, shitstorms and image damage: the uncontrolled use of generative AI in marketing harbors considerable risks. With its patent-pending DAPHY^® technology, the Munich-based company moresophy shows how things can be done better. By combining creative text AI and analytical data intelligence, the hybrid approach enables not only original, but also controllable content and tailor-made for sophisticated content marketing.

Read the full article on iBusiness to find out why companies should rethink now and how hybrid AI can help them stand out from the crowd.