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February 10, 2021

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2 min. read

Heiko Beier in an Interview About the Hype vs. Actual Added Value of AI Solutions

As part of the ongoing digital transformation, artificial intelligence in particular is seen as a pioneering technology of the future. AI solutions are already playing a decisive role in the majority of business models, and no longer just in the digital economy. At the same time, it is becoming increasingly difficult to maintain an overview in this constantly growing market.

Against this backdrop, Dr. Christian Maaß spoke to moresophy co-founder and CEO Heiko Beier on his blog “Digital Pacemaker” about the current state of development in the field of artificial intelligence, what the “weak” AI solutions currently dominating the market can and above all cannot (yet) achieve and why decision-makers should definitely first acquire basic knowledge in the field of artificial intelligence before they start evaluating suitable AI solutions for use in their own company.

Dr. Christian Maaß is co-founder and shareholder of Printbrothers, a merger of the online printers Wir-machen-Druck (Germany), Drukwerkdeal (Netherlands/Belgium) and DRUCK.AT (Austria). Prior to this, he worked for several years in management and executive roles at well-known companies such as Bertelsmann, Flyeralarm and the OTTO Group. He is also the author of several books.

Together with Rene Otto, he regularly publishes interviews with digital thought leaders on his blog “Digital Pacemaker” around the key question: “How do you generate sustainable digital growth?”

Go to the complete interview on digital-pacemaker.com

Project manager

Andreas studied Technology & Media Communication and is primarily responsible for internal and external communication and documentation within the company. This gives him an optimal overview of the various technologies, applications and customers of MORESOPHY.

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