SMART PUBLISHING

CONTENT EXPERIENCE – FOR READERS AND EDITORS

OUTMOST RELEVANCE

360 degree view on reader interest

Smart Content Engineering with dynamically generated, expressive meta data:
Optimized to your content and reader interest for higher relevance and visibility

SMART CONTENT ENRICHMENT

From unstructured content to structure and expressive meta data.

Automated enrichment with data of any kind: topics, entities, normative references etc.

Automated classification by content segments – out of the box according to IAB or optimized to your editorial schemes

Precisely consider trends, surroudings and topical dependencies

Concurrent monitoring of trends and topical dependencies in your key segments
Keep up to date and continuously discover what’s popular or significant.
Creative input for editorial planning and relevance optimization of your content
Semi-automatic generation of knowledge graphs from owned and external content – for professional content workflows

SMART DATA ENRICHMENT – CONSISTENT, FAST, SIMPLY SMART

CONSISTENT

Objective – based on an ample knowledge base and scoring of topic relevance
Pre-trained by MORESOPHY –
Flexibly adaptable to arbitrary sources and domains

SCALABLE

whether 100 K – 10 M – or 1 bn of documents … simply a matter of hardware

ADAPTIVE

Self-learning and controllable by editors

Autonomous transfer of learnt knowledge

UNIVERSALLY APPLICABLE

Aggregation and Harmonization of different sources:
Owned and external, professional and user-generated content

LIGHTNING FAST

Reading – Analysing – Comparing with other content – Enriching:
All within fractions of a second

REPEATABLE

Thanks to state-of-the art machine learning
New knowledge can quickly be applied to existing content
Learnt knowledge can be transferred.

APPLICATIONS

Content Audit & Enrichment, Content Linking, Professional Research and more

CONTENT AUDIT & ENRICHMENT

Optimized Relevance and Discoverability for your content

AI-based analysis and enrichment of content with expressive meta-data
Identification of topical gaps with respect to market and competitors
Dashboards for concurrent trend analysis
Data-driven editorial planning focused on reader interest

CONTENT LINKING

Bring together the important with the right

Flexible Matching of content and objects of all kind
Smart usage for upselling strategies with freemium content models
Free parametrization of recommendation functions according to different meta-data
Concurrent optimization based on measured user acceptance

PROFESSIONAL RESEARCH

Have your premium content systematically explored

Intelligent, self-learning functions for synonyms and similar terms
Effective filtering according to topics, products and other kind of smart data
Intelligent, self-learning suggestions
Editorial control for meta data based relevance ranking and visual analytics of search performance