SMART COMMUNICATION
Immerse yourself in the lives of your target groups
Data-Driven Audience Management
Your data analytics platform for intelligent portfolio analysis and comprehensive competitive comparisons.
🏆 CONTEXTCLOUD is awarded
as the best media technology! 🏆
The CONTEXTCLOUD won the dpr award 2022 as outstanding technology. The top-class jury explicitly honors the achievements of the MORESOPHYteam.
The award was presented at the Frankfurt Book Fair.
OVERVIEW CONTEXTCLOUD
WHAT?
HOW?
CONTEXTCLOUD is your data analytics platform for performing
- Content portfolio analyses (owned content) with unique perspectives and insights
- Thematic comparative analyses with relevant competitors
for
- Strategic content alignment
- Portfolio development for sustainably relevant content
- Using AI models for unique semantic understanding of texts
- AI and Big Data infrastructure at > 1 billion.
of enriched web content - Continuous web crawling of millions of web pages
- With AI developed over >20 years and unique methods for contextual analysis of topics and target groups
- Out-of-the-box for millions of topics in 700 domains and any niches
The CONTEXTCLOUD helps publishers and marketers to be more relevant by analyzing your owned content in a unique way and comparing it smartly with the market or competition. The software helps you to understand your target group, to explore target group-specific interests, to recognize thematic connections and to choose the right language.
This allows you to create robust, data-driven editorial plans, review content strategy, plan new market entry strategy, or, for example, identify trends early so you can move from follower to trendsetter.
CONTEXTCLOUD checks your theme architecture with the help of automated smart AI analyses, from the Advanced package also competition analyses and offers the following service packages as standard:
CONTEXTCLOUD is your data analytics platform for intelligent portfolio analyses and comprehensive competitive comparisons for media professionals. For sustainably relevant content and a targeted approach on digital channels.
Embrace all the knowledge of the Internet and use it for lasting competitive advantage!
CONTEXTCLOUD – Your AI-powered no-code platform offers, among other things:
-visual analytics cockpits
-Portfolio Analyses
-Benchmarking with the market or competition (GAP analyses)
-Trend analyses and relevance research of individual categories, topics, target group interests, etc.
-SWOT analyses with concrete recommendations for action
For the target group-oriented positioning of one’s own brand in distinction to the competition, intelligent search applications, recommendation systems, API’s for easy integration into one’s own systems and much more.
For what?
Use Cases
<li style=""list-style-type:" none="">
<ul>
<li style=""text-align:" left="">Topic Planning</li>
<li style=""text-align:" left="">Programming</li>
<li style=""text-align:" left="">Content Strategy Development</li>
<li style=""text-align:" left="">Semantic Content Optimization</li>
<li style=""text-align:" left="">Recommendation systems</li>
<li style=""text-align:" left="">Media Planning</li>
<li style=""text-align:" left="">Smart Search</li>
</ul>
</li>
</ul>
For whom?
Target groups
<li style=""list-style-type:" none="">
<ul>
<li style=""text-align:" left="">Audience Manager</li>
<li style=""text-align:" left="">Content Strategists</li>
<li style=""text-align:" left="">Program Planner</li>
<li style=""text-align:" left="">Marketing Analysts</li>
<li style=""text-align:" left="">Editors</li>
<li style=""text-align:" left="">Product Manager</li>
<li style=""text-align:" left="">Media Planner</li>
</ul>
</li>
</ul>
How?
Smart applications
<li style=""list-style-type:" none="">
<ul>
<li style=""text-align:" left="">Visual analytics dashboards</li>
<li style=""text-align:" left="">Intelligent search applications</li>
<li style=""text-align:" left="">APIs for easy integration</li>
<li style=""text-align:" left="">Recommendation systems</li>
</ul>
</li>
</ul>
Connect
GET TO KNOW
CONTEXTCLOUD
Inquire now and schedule a no-obligation demo of CONTEXTCLOUD with one of our Customer Success Managers.
POSSIBLE USE:
Intelligent content analytics
CONTEXTCLOUD uses patent-pending algorithms to enrich content with qualified semantic metadata.
Context sensitive in more than 700 different domains.
Continuously trained by MORESOPHY on open web content and immediately applicable to a wide range of content types.
POSSIBLE USE:
Smart topic analyses
CONTEXTCLOUD continuously generates a semantic knowledge graph.
With hundreds of thousands of topics, their context-dependent associations and meanings.
Exploring semantically topics:
Unique, as always specific to the desired target group context
FURTHER INFORMATION
The three parts will answer questions such as:
- Why do CONTEXTCLOUD ‘s analyses provide superior strategic decision-making bases?
- How does contextual understanding of AI texts work?
- Why is the use of MORESOPHY AI highly effective for SEO?
Watch the webinar or review these topics on our blog:
USE CASE: TRENDSETTER OR FOLLOWER?
Use the CONTEXTCLOUD to perform a portfolio analysis, compare your thematic focus with the market or individual competitors and set targeted focal points. Among other things, the AI also examines moods of your media portfolio and provides concrete instructions for action in the unique SWOT analysis.
address target groups
With a systematic information architecture, your own content offer can be made more attractive for the target groups.
trend analysis
CONTEXTCLOUD examines the emerging trends and lets you remain a reliable trendsetter.
Development over time
Both the relevance and the temporal development of the topics are analyzed. For relevant and sustainable communication with clear differentiation from other media providers.
YOUR PERSONAL DASHBOARD IN 3 STEPS
Standardized setup within 24 hours
Definition of your subject area
Selection: one-off analysis vs. ongoing topic monitoring
DESIGN of your dashboard
AUTOMATIC KI-CLASSIFICATION OF ALL CONTENT
SIMPLY GENERATE STRUCTURED DATA
FIND, STRUCTURE AND DISCOVER
OUT OF THE BOX – IMMEDIATELY READY FOR USE THANKS TO
EXTENSIVELY PRE-TRAINED KI MODELS
subjects
Tag what really matters.
Not according to frequency, but specific to a chosen context.
Using Deep Learning and a linguistic foundation.
categories
Reliable classification in more than 700 subject areas.
Complete coverage from general interest to specialized areas.
Trained for you by MORESOPHY on billions of web documents.
risks
Identify risk areas and sensitive issues.
From crime and drugs to terrorism.
From Hate Speech to Pandemic and Equality.
persona
Easily match content to the interests of different audiences.
Out-of-the-box for 38 profiles.
From beauty queens, managers and tech nerds to bookworms, private money investors and the environmentally conscious.
emotions
Identify and filter moods and emotions.
From love and joy to anger and disappointment.
Ideal for evaluation of comments, reviews and in customer service.
entities
Extract named things and structured data.
People, organizations and places.
Dates, currency amounts, addresses and standards.
ALL UNIQUE DATA AND SERVICES ALSO AVAILABLE AS API
EXPAND THE EXPERIENCE OF YOUR SYSTEMS WITH CONTEXT-RELEVANT DATA
with knowledge from more than 700 domains – simply via API
CONTENT MANAGEMENT (CMS)
Content enrichment with effective smart data
Auto-classification according to IAB
Concepts, entities and relevant links
PIM and ERP
More effective and attractive product descriptions
Relevant data for AI-based text generation
Based on real user demand
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
More knowledge about your customers
Effective filtering of external information based on defined sales triggers
DATA MANAGEMENT PLATFORMS (DMP)
High-value semantic profiles for your user profiles
Enrichment and qualification of media inventory
READY FOR SMART COMMUNICATION?
We will be happy to show you our software platform in person!
Just make an appointment.
We are looking forward to your message
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