SMART COMMUNICATION
Immerse yourself in the lives of your target groups
Data-driven solutions for content planning and
Optimization of Digital Communication
CONTEXTCLOUD helps publishers and marketeers to understand their target groups
andto optimize the approach on digital channels.
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INTERESTED?
OVERVIEW CONTEXTCLOUD
CONTEXTCLOUD helps publishers and marketers to become more relevant by uniquely understanding context and reading between the lines. The software helps you to understand your target group, to explore target group-specific interests, to recognize thematic connections and to choose the right language.
In addition, CONTEXTCLOUD checks your topic architecture with the help of automatic smart (SWOT) analyzes and compares it systematically with relevant competitors. This allows you to create resilient, data-supported editorial plans and identify trends at an early stage so that you can turn from a follower into a trendsetter.
For what?
Use Cases
- Topic Planning
- Programming
- Content Strategy Development
- Semantic Content Optimization
- Recommendation systems
- Media Planning
- Smart Search
For whom?
Target groups
- Content Strategists
- Program Planner
- Marketing Analysts
- Editors
- Product Manager
- Media Planner
How?
Smart applications
- Visual analysis dashboards
- Intelligent search applications
- APIs for easy integration
- Recommendation systems
POSSIBLE USE:
Intelligent content analysis
CONTEXTCLOUD uses patent-pending algorithms to enrich content with qualified semantic metadata.
Context sensitive in more than 700 different domains.
Continuously trained by MORESOPHY on open web content and immediately applicable to a wide range of content types.
POSSIBLE USE:
Smart topic analyses
CONTEXTCLOUD continuously generates a semantic knowledge graph.
With hundreds of thousands of topics, their context-dependent associations and meanings.
Exploring semantically topics:
Unique, as always specific to the desired target group context
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GET TO KNOW
CONTEXTCLOUD
and let the power of MORESOPHY’s AI convince you.
USE CASE: TRENDSETTER OR FOLLOWER?
Use the CONTEXTCLOUD to compare your thematic focus with the market or individual competitors and to set targeted focuses. The AI also analyzes, among other things, thematic focuses and moods of your media portfolio.
address target groups
With a systematic information architecture, your own content offer can be made more attractive for the target groups.
trend analysis
CONTEXTCLOUD examines the emerging trends and lets you remain a reliable trendsetter.
Development over time
Both the relevance and the temporal development of the topics are analyzed. For relevant and sustainable communication with clear differentiation from other media providers.
YOUR PERSONAL DASHBOARD IN 3 STEPS
Standardized setup within 24 hours
Definition of your subject area
Selection: one-off analysis vs. ongoing topic monitoring
DESIGN of your dashboard
SIMPLY GENERATE STRUCTURED DATA
FIND, STRUCTURE AND DISCOVER
subjects
Tag what really matters.
Not according to frequency, but specific to a chosen context.
Using Deep Learning and a linguistic foundation.
categories
Reliable classification in more than 700 subject areas.
Complete coverage from general interest to specialized areas.
Trained for you by MORESOPHY on billions of web documents.
risks
Identify risk areas and sensitive issues.
From crime and drugs to terrorism.
From Hate Speech to Pandemic and Equality.
persona
Easily match content to the interests of different audiences.
Out-of-the-box for 38 profiles.
From beauty queens, managers and tech nerds to bookworms, private money investors and the environmentally conscious.
emotions
Identify and filter moods and emotions.
From love and joy to anger and disappointment.
ideal for evaluation of comments, reviews and in customer service.
entities
Extract named things and structured data.
People, organizations and places.
Dates, currency amounts, addresses and standards.
ALL UNIQUE DATA AND SERVICES ALSO AVAILABLE AS API
EXPAND THE EXPERIENCE OF YOUR SYSTEMS WITH CONTEXT-RELEVANT DATA
with knowledge from more than 700 domains – simply via API
CONTENT MANAGEMENT (CMS)
Content enrichment with effective smart data
Auto-classification according to IAB
Concepts, entities and relevant links
PIM and ERP
More effective and attractive product descriptions
Relevant data for AI-based text generation
Based on real user demand
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
More knowledge about your customers
Effective filtering of external information based on defined sales triggers
DATA MANAGEMENT PLATFORMS (DMP)
High-value semantic profiles for your user profiles
Enrichment and qualification of media inventory
READY FOR SMART COMMUNICATION?
Simply register for your test access!
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Enable your business with data!
Get in touch with MORESOPHY and let the countless successful use cases convince you. MORESOPHY will be happy to find a tailor-made solution for how we can make your business concept more successful in the long term.