SMART COMMUNICATION

Immerse yourself in the lives of your target groups

Hairstyles from different personas perspectives
CONTEXTCLOUD

Data-driven solutions for content planning and
Optimization of Digital Communication

CONTEXTCLOUD helps publishers and marketeers to understand their target groups
and
to optimize the approach on digital channels.

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INTERESTED?

OVERVIEW CONTEXTCLOUD

CONTEXTCLOUD helps publishers and marketers to become more relevant by uniquely understanding context and reading between the lines. The software helps you to understand your target group, to explore target group-specific interests, to recognize thematic connections and to choose the right language.

In addition, CONTEXTCLOUD checks your topic architecture with the help of automatic smart (SWOT) analyzes and compares it systematically with relevant competitors. This allows you to create resilient, data-supported editorial plans and identify trends at an early stage so that you can turn from a follower into a trendsetter.

For what?

Use Cases

  • Topic Planning
  • Programming
  • Content Strategy Development
  • Semantic Content Optimization
  • Recommendation systems
  • Media Planning
  • Smart Search

For whom?

Target groups

  • Content Strategists
  • Program Planner
  • Marketing Analysts
  • Editors
  • Product Manager
  • Media Planner

How?

Smart applications

  • Visual analysis dashboards
  • Intelligent search applications
  • APIs for easy integration
  • Recommendation systems
POSSIBLE USE:

Intelligent content analysis

CONTEXTCLOUD uses patent-pending algorithms to enrich content with qualified semantic metadata.

Context sensitive in more than 700 different domains.

Continuously trained by MORESOPHY on open web content and immediately applicable to a wide range of content types.

POSSIBLE USE:

Smart topic analyses

CONTEXTCLOUD continuously generates a semantic knowledge graph.

With hundreds of thousands of topics, their context-dependent associations and meanings.

CONTEXTSUITE Knowledge Graph

Exploring semantically topics:

Unique, as always specific to the desired target group context

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GET TO KNOW
CONTEXTCLOUD

and let the power of MORESOPHY’s AI convince you.

USE CASE: TRENDSETTER OR FOLLOWER?

Trendsetter or Follower?

Use the CONTEXTCLOUD to compare your thematic focus with the market or individual competitors and to set targeted focuses. The AI also analyzes, among other things, thematic focuses and moods of your media portfolio.

address target groups

With a systematic information architecture, your own content offer can be made more attractive for the target groups.

trend analysis

CONTEXTCLOUD examines the emerging trends and lets you remain a reliable trendsetter.

Development over time

Both the relevance and the temporal development of the topics are analyzed. For relevant and sustainable communication with clear differentiation from other media providers.

YOUR PERSONAL DASHBOARD IN 3 STEPS

Standardized setup within 24 hours

N

Definition of your subject area

N

Selection: one-off analysis vs. ongoing topic monitoring

N

DESIGN of your dashboard

SIMPLY GENERATE STRUCTURED DATA

FIND, STRUCTURE AND DISCOVER

subjects

Tag what really matters.
Not according to frequency, but specific to a chosen context.
Using Deep Learning and a linguistic foundation.

categories

Reliable classification in more than 700 subject areas.
Complete coverage from general interest to specialized areas.
Trained for you by MORESOPHY on billions of web documents.

risks

Identify risk areas and sensitive issues.
From crime and drugs to terrorism.
From Hate Speech to Pandemic and Equality.

persona

Easily match content to the interests of different audiences.
Out-of-the-box for 38 profiles.
From beauty queens, managers and tech nerds to bookworms, private money investors and the environmentally conscious.

 

emotions

Identify and filter moods and emotions.
From love and joy to anger and disappointment.
ideal for evaluation of comments, reviews and in customer service.

entities

Extract named things and structured data.
People, organizations and places.
Dates, currency amounts, addresses and standards.

ALL UNIQUE DATA AND SERVICES ALSO AVAILABLE AS API

EXPAND THE EXPERIENCE OF YOUR SYSTEMS WITH CONTEXT-RELEVANT DATA

with knowledge from more than 700 domains – simply via API

CONTENT MANAGEMENT (CMS)

Content enrichment with effective smart data

Auto-classification according to IAB

Concepts, entities and relevant links

 

PIM and ERP

More effective and attractive product descriptions

Relevant data for AI-based text generation

Based on real user demand

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

More knowledge about your customers

Effective filtering of external information based on defined sales triggers

 

DATA MANAGEMENT PLATFORMS (DMP)

High-value semantic profiles for your user profiles

Enrichment and qualification of media inventory

READY FOR SMART COMMUNICATION?

Simply register for your test access!

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Get in touch with MORESOPHY and let the countless successful use cases convince you. MORESOPHY will be happy to find a tailor-made solution for how we can make your business concept more successful in the long term.