SMART COMMUNICATION

Immerse yourself in the lives of your target groups

Hairstyles from different personas perspectives
CONTEXTCLOUD

Data-Driven Audience Management

Your data analytics platform for intelligent portfolio analysis and comprehensive competitive comparisons.

Connect

INTERESTED?

OVERVIEW CONTEXTCLOUD

WHAT?

HOW?

CONTEXTCLOUD is your data analysis platform for performing

    1. Content portfolio analyses (owned content) with unique perspectives and insights
    2. Thematic comparative analyses with relevant competitors

for

    1. Strategic content alignment
    2. Portfolio development for sustainably relevant content
  • Using AI models for unique semantic understanding of texts
  • AI and Big Data infrastructure at > 1 billion.
    of enriched web content
  • Continuous web crawling of millions of web pages
  • With AI developed over >20 years and unique methods for contextual analysis of topics and target groups
  • Out-of-the-box for millions of topics in 700 domains and any niches

The CONTEXTCLOUDhelps publishers and marketers to be more relevant by analyzing your owned content in a unique way and comparing it smartly with the market or competition. The software helps you to understand your target group, to explore target group-specific interests, to recognize thematic connections and to choose the right language.

This allows you to create robust, data-driven editorial plans, review content strategy, plan new market entry strategy, or, for example, identify trends early so you can move from follower to trendsetter.

CONTEXTCLOUD checks your theme architecture with the help of automated smart AI analyses, from the Advanced package also competition analyses and offers the following service packages as standard:

CONTEXTCLOUDis your data analysis platform for intelligent portfolio analyses and comprehensive competitive comparisons for media professionals. For sustainably relevant content and a targeted approach on digital channels.

Embrace all the knowledge of the Internet and use it for lasting competitive advantage!

CONTEXTCLOUD– Your AI-powered no-code platform offers, among other things:

-visual analysis cockpits
-Portfolio Analyses
-Benchmarking with the market or competition (GAP analyses)
-Trend analyses and relevance research of individual categories, topics, target group interests, etc.
-SWOT analyses with concrete recommendations for action

for the target group-oriented positioning of the own brand in distinction to the competition, intelligent search applications, recommendation systems, API’s for the easy integration into the own systems and much more.

For what?

Use Cases

<ul>
<li style=""list-style-type:" none="">
<ul>
<li style=""text-align:" left="">Topic Planning</li>
<li style=""text-align:" left="">Programming</li>
<li style=""text-align:" left="">Content Strategy Development</li>
<li style=""text-align:" left="">Semantic Content Optimization</li>
<li style=""text-align:" left="">Recommendation systems</li>
<li style=""text-align:" left="">Media Planning</li>
<li style=""text-align:" left="">Smart Search</li>
</ul>
</li>
</ul>

For whom?

Target groups

<ul>
<li style=""list-style-type:" none="">
<ul>
<li style=""text-align:" left="">Audience Manager</li>
<li style=""text-align:" left="">Content Strategists</li>
<li style=""text-align:" left="">Program Planner</li>
<li style=""text-align:" left="">Marketing Analysts</li>
<li style=""text-align:" left="">Editors</li>
<li style=""text-align:" left="">Product Manager</li>
<li style=""text-align:" left="">Media Planner</li>
</ul>
</li>
</ul>

How?

Smart applications

<ul>
<li style=""list-style-type:" none="">
<ul>
<li style=""text-align:" left="">Visual analysis dashboards</li>
<li style=""text-align:" left="">Intelligent search applications</li>
<li style=""text-align:" left="">APIs for easy integration</li>
<li style=""text-align:" left="">Recommendation systems</li>
</ul>
</li>
</ul>

Connect

GET TO KNOW
CONTEXTCLOUD

Inquire now and schedule a no-obligation demo of CONTEXTCLOUD with one of our Customer Success Managers.

POSSIBLE USE:

Intelligent content analysis

CONTEXTCLOUD uses patent-pending algorithms to enrich content with qualified semantic metadata.

Context sensitive in more than 700 different domains.

Continuously trained by MORESOPHY on open web content and immediately applicable to a wide range of content types.

POSSIBLE USE:

Smart topic analyses

CONTEXTCLOUD continuously generates a semantic knowledge graph.

With hundreds of thousands of topics, their context-dependent associations and meanings.

CONTEXTSUITE Knowledge Graph

Exploring semantically topics:

Unique, as always specific to the desired target group context

USE CASE: TRENDSETTER OR FOLLOWER?

Trendsetter or Follower?

Use the CONTEXTCLOUD to perform a portfolio analysis, compare your thematic focus with the market or individual competitors and set targeted focal points. Among other things, the AI also examines moods of your media portfolio and provides concrete instructions for action in the unique SWOT analysis.

address target groups

With a systematic information architecture, your own content offer can be made more attractive for the target groups.

trend analysis

CONTEXTCLOUD examines the emerging trends and lets you remain a reliable trendsetter.

Development over time

Both the relevance and the temporal development of the topics are analyzed. For relevant and sustainable communication with clear differentiation from other media providers.

YOUR PERSONAL DASHBOARD IN 3 STEPS

Standardized setup within 24 hours

N

Definition of your subject area

N

Selection: one-off analysis vs. ongoing topic monitoring

N

DESIGN of your dashboard

AUTOMATIC KI-CLASSIFICATION OF ALL CONTENT

SIMPLY GENERATE STRUCTURED DATA

FIND, STRUCTURE AND DISCOVER

subjects

Tag what really matters.
Not according to frequency, but specific to a chosen context.
Using Deep Learning and a linguistic foundation.

categories

Reliable classification in more than 700 subject areas.
Complete coverage from general interest to specialized areas.
Trained for you by MORESOPHY on billions of web documents.

risks

Identify risk areas and sensitive issues.
From crime and drugs to terrorism.
From Hate Speech to Pandemic and Equality.

persona

Easily match content to the interests of different audiences.
Out-of-the-box for 38 profiles.
From beauty queens, managers and tech nerds to bookworms, private money investors and the environmentally conscious.

 

emotions

Identify and filter moods and emotions.
From love and joy to anger and disappointment.
ideal for evaluation of comments, reviews and in customer service.

entities

Extract named things and structured data.
People, organizations and places.
Dates, currency amounts, addresses and standards.

ALL UNIQUE DATA AND SERVICES ALSO AVAILABLE AS API

EXPAND THE EXPERIENCE OF YOUR SYSTEMS WITH CONTEXT-RELEVANT DATA

with knowledge from more than 700 domains – simply via API

CONTENT MANAGEMENT (CMS)

Content enrichment with effective smart data

Auto-classification according to IAB

Concepts, entities and relevant links

 

PIM and ERP

More effective and attractive product descriptions

Relevant data for AI-based text generation

Based on real user demand

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

More knowledge about your customers

Effective filtering of external information based on defined sales triggers

 

DATA MANAGEMENT PLATFORMS (DMP)

High-value semantic profiles for your user profiles

Enrichment and qualification of media inventory

READY FOR SMART COMMUNICATION?

We will be happy to show you our software platform in person!
Just make an appointment.

We are looking forward to your message

Read Privacy Policy

Information & Updates

Subscribe to our newsletter and receive regular updates about our offers and interesting topics related to AI and data analysis.

Connect

Enable your business with data!

Get in touch with MORESOPHY and let the countless successful use cases convince you. MORESOPHY will be happy to find a tailor-made solution for how we can make your business concept more successful in the long term.