Content in Context

The digital age is characterized by a flood of data that has paved the way for the knowledge society and the development of artificial intelligence.

These volumes of data are both a curse and a blessing: without digital skills, their complexity can be overwhelming. Many organizations therefore continue to rely on manual, human-driven processes, especially for unstructured information. Applications are read, evaluated and results are passed on manually. In marketing, too, decisions are often based on gut feeling, although data-based decisions are demonstrably more successful.

Data expertise is central to digital transformation. In the internet age, data management is behind all business models.